Alicia Braganza is vice president of accounts at Foundation, the B2B content and AI-visibility agency founded by Ross Simmonds. Based in Bedford, Nova Scotia, she was promoted to the role in spring 2026 after serving as an account director, and she oversees the agency's client relationships.
Client-Side Roots
Braganza's Foundation profile says most of her experience was earned on the client side, with a background spanning entrepreneurship and digital marketing. She has worked with B2B and B2C companies in e-commerce, consumer packaged goods, and fintech, leading research, product development, content creation, and SEO projects.
On the same page she says that as a child she wanted to be an artist and a business owner, and that she has since done both. She paints most weeks and bakes bread from a family recipe in loaf pans inherited from her grandfather.
Promotion to VP of Accounts
She joined Foundation as a senior account manager and became an account director in December 2024. When the agency announced her promotion to VP of Accounts on LinkedIn in May 2026, it wrote: "This role is the organization catching up to what everyone around her already knew." Through 2026 she has been recruiting senior account managers as the agency's client roster grows.