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GEO/AEO Market Research

Independent notes on the size, demand, and trajectory of generative engine optimization and answer engine optimization.

Profound vs Semrush Monthly Cost by Workload, October 2026

October 10, 2026

Profound vs Semrush: 2026 Comparison

Profound and Semrush compared on plan prices and prompt limits, the AI engines each plan covers, seats and agency options, and what tracking one brand or five client brands costs per month, from each vendor's own pages as of October 2026.

AI Visibility Tool Entry Plan Prices, 2026

October 9, 2026

AI Visibility Tool Pricing Comparison: 2026 Report

Published plan prices for 29 AI visibility tools, from Profound, Semrush and Promptwatch to Peec AI, OtterlyAI and Ahrefs Brand Radar, with entry plan prices, price per tracked prompt and per AI answer, AI engines tracked by price tier, annual billing discounts, and enterprise plans without a published price.

Recommendation weight% of commercial shareIndependent ranked lists38.6%Brand mentions (web)18.2%Official site clarity14.4%Review density12.1%Other web signals16.7%

Updated October 8, 2026

ChatGPT Recommendation Algorithm Changes: September 2026

We fielded 47,300 commercial prompts across 62 purchase categories in clean ChatGPT sessions and share our breakdown of which signals win recommendations, which prompt types surface brands, and how those patterns shift wave to wave.

JSON-LD surface graphcontrolled +0.8 ptOrgProductFAQReviewArticleNon-catalog sites: schema alone barely moves commercial share

Updated October 6, 2026

Schema Markup Impact on GEO Success: A 2026 Study

We assembled a 2,387-domain panel on schema adoption and commercial recommendation share across four AI surfaces and share our breakdown of treated versus matched domains, schema families, and structure controls.

61 agencies by ownership61agenciesIndependent 49%Private equity 26%Corporate 23%Venture-backed 2%

September 28, 2026

Who Owns the GEO/AEO Agencies? The 2026 Ownership Map

We mapped 61 agencies with a live GEO/AEO offering by owner type and headcount and share our breakdown of corporate parents, private equity sponsors, deal timeline, and what ownership means for buyers.

GEO Rising Stars202601Melena GurganusStrategist02Daniela PedrozaFounder03Vishvak MurahariResearcher04Mikayla ArchambeauOperator

September 28, 2026

The GEO Industry’s Rising Stars

We followed 50 operators, strategists, and researchers building generative and answer engine practices and share our breakdown of rising roles across agencies, labs, and in-house teams.

Paper & lab impact20 researchersCitation methodsEvaluation systemsApplied measurement

September 28, 2026

Top GEO Researchers

We reviewed peer-reviewed papers and lab work from 20 GEO researchers and share our breakdown of citation methods, evaluation systems, and applied measurement research.

Classroom & curriculum20 facultyMBA / B-schoolISM & GEO notesExec educationLLMO modulesClassroom labsCoursewareGuest lecturesPractice into theory

September 28, 2026

Top GEO Academics

We surveyed university and executive programs taught by 20 faculty builders and share our breakdown of curriculum design, course modules, and classroom research on generative engine optimization.

The TGA 20who shapes AI recommendations01Lily RayArbiter02Jason BarnardBuilder03Evan BailynBuilder

September 23, 2026

The TGA 20: The People Who Decide What AI Recommends

We drew on public writing, frameworks, and critique from 20 researchers and practitioners and share our breakdown of who shaped measurement, practice, and pushback in generative engine optimization.

Listicle share by enginecitation panelEngineShareGemini24.6%AI Overviews22.8%Copilot19.3%Perplexity14.2%ChatGPT13.6%Commercialinvestigation35.4%of citationsRanked lists remain a major citation format on Gemini and Overviews

September 21, 2026

Listicle Citation Rate in AI Search: 2026 Report

We ran 2,400 prompts across six AI engines every two weeks from February to September 2026 and share our breakdown of listicle citation rates by engine, by month, and by intent, format, and industry.

Error rate by fact typeincorrect substantive answersPricing21.8%Contact12.4%Product10.8%Leadership8.7%71%companies with≥1 errorPricing was the least reliable fact in the 480-company study

September 18, 2026

AI Brand Misinformation Statistics: 2026 Report

We tested 480 companies across seven AI engines over six monthly waves and share our breakdown of incorrect facts by fact type, engine, and company size.

What survives 13 weeksretention boardBrand mentions51%still presentCited domains24%still presentCited URLs10%still presentBrands persist; exact URLs turn over fastest

September 17, 2026

AI Answer Volatility Statistics: 2026 Report

We measured answer change across 1,800 prompts on six AI engines and six industries and share our breakdown of brand, domain, and URL retention from back-to-back runs through week-over-week churn.

Median citation ageAI vs organic baseline468days median ageAI citations468dGoogle organic top 10731dAI citations are ~22% younger on average

September 16, 2026

AI Citation Freshness Statistics: 2026 Report

We tracked citation ages from 2,400 weekly prompts across twelve industries on six AI engines and share our breakdown of median page age, under-12-month share, and freshness by query type.

Global GEO and AEO spend50.9% CAGR to 203023242526$1.34B2026 marketAI referral traffic converts 3.8× organic search

September 14, 2026

GEO & AEO Industry Statistics: 2026 Report

We collected survey answers from 486 marketing leaders and anonymized analytics from 1,140 brand websites and share our breakdown of market size, budget share by company size, and platform-level referral traffic.

Open web to AI crawlers41.7%OpenPartialBlockedFully open share (traffic-weighted)2022202320242025202641.7

September 2, 2026

How Open Is the Open Web? AI Crawler Blocking Statistics

We read robots.txt files for the top 5,000 content-publishing domains every month since January 2022 and share our breakdown of open versus blocked share by crawler, publisher type, and traffic weight.

Cumulative value vs spendmedian engagement9.6 moProgram spendAI-sourced lead value0m6m12m18m

September 1, 2026

GEO ROI Benchmarks: 2026 Report

We followed 143 GEO engagements across ten quarters in the United States and Canada and share our breakdown of payback timing, cost per MQL, and results by industry and company size.

RankAgencyScore
1Kalicube92.9
1First Page Sage92.9
3TripleDart86.4
4Focus Digital86.3
5Genevate85.8
6Intero Digital85.6

September 1, 2026

The Highest-Reviewed GEO & AEO Agencies: An Exhaustive Review

We ranked every GEO and AEO agency in this directory on authentic independent client reviews and share our breakdown of authenticity filters, review volume and ratings, and what clients praised most often.

2027three expert takesBudgetsROI before the C-suiteBrand truthModels describe you correctlyMeasurementTrack ChatGPT · Claude · Gemini

August 28, 2026

GEO Predictions for 2027: 3 Experts Share Their Takes

We interviewed three search experts on GEO through 2027 and share our breakdown of their takes on budgets, brand truth in models, and measurement ownership.

25262728293031QY AEO pathMnM GEO path

August 27, 2026

The GEO/AEO Market in 2027: A Forecast

We compared published GEO and AEO market forecasts through 2031 with survey and usage data and share our breakdown of adoption demand, dual forecast ranges, and what buyers should expect next.