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Profound vs Promptwatch: 2026 Comparison

Published October 17, 2026

Profound and Promptwatch are often weighed as two versions of the same tool for tracking how a brand shows up in AI answers. What many buyers miss is that a brand can see Promptwatch's prices and sign up on its own, while Profound gives brands a price only after a sales conversation. The two tools also count usage in different ways, so their prices are hard to compare directly.

Our analysts compared each vendor's pricing pages, blog posts and changelog as of October 2026, then priced the same three tracking workloads on each tool. In the following sections, we compare the two tools on the points buyers weigh most, price the same workloads on each, and show which buyer each one fits and how each company has changed recently.

Profound vs Promptwatch at a Glance, October 2026

Starting price per month

Profound
No published brand price: free 7-day trial, then an Enterprise quote. Agency Growth: $99 plus $399 per client workspace
Promptwatch
$95 (Essential, 50 prompts). Agency plans from $199 Published price
Sources 2, 9

Plans per month

Profound
Trial: free for 7 days. Enterprise: price not published. Agency Growth: $99 plus $399 per client workspace. Agency Enterprise: price not published
Promptwatch
Essential $95, Professional $245, Business $579. Agency: Kick-off $199, Growth $399, Scale $799. Enterprise: price not published
Sources 2, 9

Annual billing

Profound
Not published
Promptwatch
$950, $2,450 and $5,790 per year on Essential, Professional and Business
Sources 2, 9

Cost: 1 brand, 50 prompts, 3 engines, daily

Profound
$498 per month (Agency Growth plus 1 client workspace; no brand price published)
Promptwatch
$95 per month (Essential) Cheaper
Sources 1, 2, 9

Cost: 1 brand, 100 prompts, 3 engines, daily

Profound
$498 per month (Agency Growth plus 1 client workspace; no brand price published)
Promptwatch
$245 per month (Professional) Cheaper
Sources 1, 2, 9

Cost: agency, 5 brands x 100 prompts, 3 engines, daily

Profound
$2,094 per month (Agency Growth plus 5 client workspaces)
Promptwatch
$799 per month (Agency Scale) Cheaper
Sources 1, 2, 9

Prompt limits

Profound
Trial: 50 prompts from a recommended set that trial users cannot edit. Enterprise: custom. Agency Growth: 100 prompts per client workspace, 25 per pitch workspace
Promptwatch
Essential 50, Professional 150, Business 350. Agency plans: unlimited prompts within the monthly response cap
Sources 2, 9

How usage is counted

Profound
Prompts per workspace, each run daily. Agency Growth charges for each client workspace. Enterprise volume is custom
Promptwatch
Monthly responses, where one prompt answered once by one model is one response: Essential 6,000, Professional 18,000, Business 42,000. Agency plans: 10,000, 25,000 or 65,000
Sources 2, 9

AI engines tracked

Profound
Trial: ChatGPT, Gemini, Google AI Overviews. Agency Growth: ChatGPT, Perplexity, Google AI Overviews. Enterprise: up to 9 (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search). No paid engine add-ons listed
Promptwatch
4 models at a time on every brand plan, chosen from ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code. Agency plans: all models. No engine add-ons Wider choice on entry plans
Sources 2, 9

Refresh frequency

Profound
Daily
Promptwatch
Daily
Sources 2, 9

Seats

Profound
Trial and Enterprise: unlimited. Agency Growth: 5 agency seats
Promptwatch
Essential 1, Professional 2, Business 5. Agency plans: 10 each
Sources 2, 9

Projects and brands

Profound
Unlimited domains for traffic tracking. Agency Growth: one brand per $399 client workspace, plus 10 pitch workspaces per month
Promptwatch
Essential 1 project, Professional 2, Business 5. Agency plans: unlimited projects and pitch projects
Sources 2, 9

Reporting and exports

Profound
CSV and JSON exports and all-time history on Enterprise. CSV and JSON exports on Agency Growth client workspaces. Trial: no history or exports
Promptwatch
Data Studio integration on Professional and Business. Agency Scale adds audit logs
Sources 2, 9

Integrations and API

Profound
API on Enterprise only. AI traffic data from Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud, Netlify, Vercel and WordPress
Promptwatch
API and MCP access on every brand plan. Webflow, Framer, Google Search Console and Slack API on every plan
Sources 2, 9

AI agents and content

Profound
AI Marketer agents on credits: 400 credits per month per Agency Growth client workspace
Promptwatch
500, 1,500 or 2,500 agent credits per month on brand plans, and 5 or 10 AI-written articles per month on Professional and Business
Sources 2, 9

Agency options

Profound
Agency Growth and Agency Enterprise, with agency mode, consolidated billing, and 5 trial workspaces for $199 per month
Promptwatch
Agency Kick-off, Growth and Scale, with unlimited projects and pitch projects, 10 team seats, and 1,000, 2,500 or 6,500 agent credits per month. Kick-off offers a 7-day trial
Sources 2, 9

Free trial

Profound
7 days, free
Promptwatch
7 days on Essential and Professional. Business: demo
Sources 2, 9

Best for

Profound
Buyers who need unlimited seats, Microsoft Copilot or Exa Search tracking and an Enterprise contract, and agencies that prefer a fixed price per client
Promptwatch
Brands and agencies that want a published price, self-serve signup, their own choice of engines and API access on every plan
Source 1

All prices are list prices in US dollars per month before tax, billed monthly unless the row says otherwise.

Profound vs Promptwatch Cost for the Same Workload

To compare two different pricing models in dollars, the Top GEO Agencies research team priced the same tracking jobs on Profound and Promptwatch. Each workload is tracked daily on ChatGPT, Perplexity and Google AI Overviews, the three engines in Profound's Agency Growth workspaces:

  • One brand with 50 prompts.
  • One brand with 100 prompts.
  • An agency with five client brands of 100 prompts each.

Each cost is the cheapest published plan, or plan plus add-ons, that covers the workload. Profound publishes no price for a brand buying on its own, so the Profound figures use Agency Growth: $99 per month plus $399 for each client workspace of 100 prompts. Promptwatch's agency plans are capped by responses, and five brands with 100 prompts on 3 models need 5 x 100 x 3 x 30 = 45,000 responses per month.

Profound vs Promptwatch Monthly Cost by Workload, October 2026
Profound vs Promptwatch Monthly Cost by Workload, October 2026
WorkloadProfoundPromptwatch
1 brand, 50 prompts, 3 engines, dailyBrand plan: not published. Agency Growth: $99 + $399 = $498Essential: $95 (4,500 of 6,000 responses)
1 brand, 100 prompts, 3 engines, dailyBrand plan: not published. Agency Growth: $99 + $399 = $498Professional: $245 (9,000 of 18,000 responses; Essential has 50 prompts)
Agency, 5 brands x 100 prompts, 3 engines, daily$99 + 5 x $399 = $2,094Agency Scale: $799 (45,000 of 65,000 responses; Growth has 25,000)

Each additional 100-prompt client adds $399 per month on Profound Agency Growth. On Promptwatch Agency Scale, the same client uses 9,000 of the plan's 65,000 monthly responses, so seven such clients fit within the plan.

Profound vs Promptwatch monthly cost by workload

Profound or Promptwatch: Which Fits Which Buyer

The better fit depends on whether a buyer wants to sign up and start tracking right away, and on which AI engines they need covered.

Choose Profound if

  • You need unlimited seats. Profound's Trial and Enterprise plans include unlimited seats, while Promptwatch's brand plans include 1, 2 or 5.
  • You need Microsoft Copilot or Exa Search tracked. Both appear on Profound Enterprise and not on Promptwatch's list of models.
  • You want an Enterprise contract. Profound Enterprise covers up to nine engines and includes API access, CSV and JSON exports, all-time history and single sign-on.
  • You run an agency and prefer a fixed price per client: $99 per month for the agency account plus $399 for each client workspace, with CSV and JSON exports on each one.

Choose Promptwatch if

  • You want a published price and self-serve signup. Essential costs $95 per month, while Profound's brand route is a 7-day trial followed by an Enterprise quote.
  • You want Claude, Google AI Mode, DeepSeek or Grok on an entry plan. Promptwatch lets every brand plan pick four of its 11 models. Profound lists Claude, Google AI Mode and DeepSeek only on Enterprise, and Grok does not appear on its pricing page.
  • You want an API without an Enterprise contract. API and MCP access come with every Promptwatch brand plan, and Profound lists its API on Enterprise only.
  • You run an agency with several clients. Five clients at 100 prompts each cost $799 per month on Agency Scale, against $2,094 on Profound Agency Growth, and each Promptwatch agency plan includes 10 seats.

Recent Changes to Profound and Promptwatch

Promptwatch added features several times in 2026 and Profound changed its brand plans, so the dates show how current each price and feature list is.

  • October 21, 2025: Profound launched Starter and Growth plans, with pricing from $99 per month, replacing its Lite plan.
  • October 23, 2025: Profound introduced Agency Mode for managing client brands inside one account.
  • July 7, 2026: Promptwatch made projects and pitch projects unlimited on its agency plans.
  • September 9, 2026: Promptwatch opened country-level tracking to every paid plan, including Essential and Professional.
  • September 21, 2026: Profound released a refreshed Answer Engine Insights with per-prompt competitor breakdowns.
  • September 23, 2026: Promptwatch added visitor analytics to its agency plans: 500,000 monthly page hits on Kick-off, 2 million on Growth and 15 million on Scale.
  • October 2, 2026: Promptwatch made Codex and Claude Code available as tracked models for every customer.

As of October 8, 2026, Profound's pricing page lists only Trial and Enterprise for brands, and Starter and Growth no longer appear. Profound's own posts give no date for that change.

Where the Two Tools Are Headed in 2027 and Beyond

Profound: Profound raised a $96 million Series C at a $1 billion valuation on February 24, 2026, led by Lightspeed Venture Partners. On July 7, 2026, it launched Ads Studio, an invite-only beta for existing customers that measures and writes ads shown inside ChatGPT conversations. On September 15, 2026, it raised a $180 million Series D at a $1.8 billion valuation, co-led by Sequoia Capital and Kleiner Perkins, and said the money would expand its applied AI lab in New York City and San Francisco.

Promptwatch: Promptwatch raised a €6 million seed round led by Seed + Speed Ventures on July 14, 2026, which it said would pay for a New York office and larger engineering and go-to-market teams. On July 28, 2026, it opened its Content Agent to all plans.

So if you are choosing between them, count the prompts and AI engines you need, then price Promptwatch's published plans and ask Profound for a quote on that same setup.

Data Collection and Methodology

Prices and plan details come from each vendor's pricing, plan and help pages as of October 8, 2026. All prices are list prices in US dollars per month before tax, billed monthly unless the row says otherwise. A "prompt" is one question the tool asks the AI engines, and Promptwatch also caps "responses," where one prompt answered once by one model is one response.

Promptwatch publishes prices for three brand plans and three agency plans. Profound publishes a price only for its Agency Growth plan; brands get a free 7-day trial and then a custom-priced Enterprise plan. Promptwatch's response caps match 30 days of daily tracking on four models: Essential's 50 prompts x 4 models x 30 days come to 6,000 responses.

Profound Enterprise, Agency Enterprise and Promptwatch Enterprise prices are quoted privately, so none appears in the cost table. Promptwatch's pricing page lists OpenCode among its 11 models, while its October 2, 2026 changelog entry names Codex.

Sources

  1. Top GEO Agencies, Profound vs Promptwatch Comparison: review of official pricing, plan and documentation pages, captured October 2026. Download the data (CSV)
  2. Profound, Pricing (For brands and For agencies tabs), https://www.tryprofound.com/pricing, captured October 8, 2026.
  3. Profound, "Making Answer Engine Optimization accessible to every business," October 21, 2025, https://www.tryprofound.com/blog/making-answer-engine-optimization-accessible-to-every-business, captured October 8, 2026.
  4. Profound, "Introducing Agency Mode: Scale smarter, pitch faster," October 23, 2025, https://www.tryprofound.com/blog/introducing-agency-mode-scale-smarter-pitch-faster, captured October 8, 2026.
  5. Profound, "Profound Raises Series C at $1B Valuation to Lead a New Category of Marketing," February 24, 2026, https://www.tryprofound.com/newsroom/profound-raises-series-c-at-1b-valuation-to-lead-a-new-category-of-marketing, captured October 17, 2026.
  6. Profound via GlobeNewswire, "Profound Launches Ads Studio, Helping Marketers Generate and Optimize Advertising Campaigns Across AI Search Platforms," July 7, 2026, https://www.globenewswire.com/news-release/2026/07/07/3323259/0/en/profound-launches-ads-studio-helping-marketers-generate-and-optimize-advertising-campaigns-across-ai-search-platforms.html, captured October 17, 2026.
  7. Profound, "Profound Raises $180M Series D at $1.8B Valuation to Build the AI Platform For Marketing Teams," September 15, 2026, https://www.tryprofound.com/newsroom/profound-raises-usd180m-series-d-at-usd1-8b-valuation-to-build-the-ai-platform-for-marketing-teams, captured October 17, 2026.
  8. Profound, "Go from insights to action faster with the refreshed Answer Engine Insights," September 21, 2026, https://www.tryprofound.com/blog/go-from-insights-to-action-faster-with-the-refreshed-answer-engine-insights, captured October 8, 2026.
  9. Promptwatch, Pricing, https://promptwatch.com/pricing, captured October 8, 2026.
  10. Promptwatch, "Promptwatch raises €6 million in seed funding to power the best end-to-end AI Search Optimization platform," July 14, 2026, https://promptwatch.com/blog/promptwatch-raises-6-million-in-seed-funding, captured October 17, 2026.
  11. Promptwatch, Changelog, https://promptwatch.com/changelog, captured October 8, 2026, rechecked October 17, 2026.