OpenAI Partnerships List: Every Consumer Brand AI Deal

Consumer brands outside retail have been signing deals with AI companies since early 2023. Hotel groups build ChatGPT apps, carmakers put Gemini in the dashboard, and football clubs sign Gemini as their official consumer AI. Published lists of these deals mostly cover news publishers or shopping, so the rest of the consumer market has had no running count.

Our analysts compiled a deal-by-deal list of the 128 consumer brand partnerships that OpenAI, Google and Anthropic announced from February 2023 through October 22, 2026, checking each one against the brand's or AI company's announcement or a news report. Google leads with 62 deals, OpenAI has 49 and Anthropic has 17. Nearly half of the deals, 62, were announced in 2026, and 57 are apps or connectors that run inside ChatGPT, Gemini or Claude.

In the following sections, we count the deals by AI company and year, list every OpenAI, Google and Anthropic partnership, and break the deals down by deal type, consumer category, status and market, then show which brands work with more than one AI company and what the disclosed deals are worth.

Consumer Brand AI Deals by Company and Year

• All 11 deals in 2023 were OpenAI's, signed when brands such as Duolingo, Snapchat and Expedia built on GPT models and ChatGPT plugins. Google's first consumer brand deal in the list is Samsung's Galaxy S24 in January 2024.
• Q4 2025 was the busiest quarter, with 33 deals. Google's Nov. 17, 2025 announcement of agentic booking in AI Mode added 16 partners in one day, and OpenAI's Oct. 6, 2025 launch of apps in ChatGPT added 10 more.
• In 2026 Google has added 31 deals, OpenAI 17 and Anthropic 14, and 31 deals have come since July 1. Of the 22 brands that work with more than one AI company, 15 added the second one in 2026.

OpenAI Partnerships List

OpenAI has 49 consumer brand deals in the list, starting with Coca-Cola in February 2023. Of these, 26 are apps in ChatGPT or earlier ChatGPT plugins, and the rest put OpenAI models inside a brand's own product, license content, or sponsor sports teams.

• Travel is OpenAI's largest category with 12 deals. Since January 2026, eight travel brands have launched their own ChatGPT apps, including Accor, Virgin Atlantic, Wyndham, IHG, Radisson, Hilton and Princess Cruises.
• Two OpenAI deals have ended. KAYAK's plugin closed when OpenAI retired plugins in April 2024, and the Disney character license ended when OpenAI shut down Sora in March 2026, before Disney's planned $1 billion investment closed.
• OpenAI's sports deals are concentrated in India: five Indian Premier League teams in its April 2026 ChatGPT campaign and the Women's Premier League, plus Chip Ganassi Racing in IndyCar.

Google Gemini and AI Mode Partnerships

Google has 62 consumer brand deals, the most of the three. Of these, 22 are booking partners for AI Mode in Search, 17 are connected apps or extensions in the Gemini app, and the rest are device, car, model, telecom, licensing and sponsorship deals.

• Google is the only one of the three with carmaker deals in the list. Mercedes-Benz, Volvo Cars and General Motors all put Gemini in their vehicles, and GM's April 2026 update reached about 4 million U.S. cars.
• Google has nine sports deals, against seven for OpenAI. Arsenal, FC Barcelona, FC Bayern München, Liverpool FC and Paris Saint-Germain all signed Gemini as their official consumer AI on Aug. 17, 2026.
• Apple appears on both sides of the AI race. ChatGPT has been built into Siri since 2024, and in January 2026 Apple and Google announced that Gemini models will underpin the next version of Siri.

Anthropic Claude Partnerships

Anthropic has 17 consumer brand deals, and 12 of them came on April 23, 2026, when Anthropic added connectors for everyday apps such as Spotify, Uber, Booking.com and TurboTax to Claude.

• Of Anthropic's 17 consumer brands, 11 also work with OpenAI or Google. The other six, Lyft, Amazon Alexa, Atlassian Williams F1 Team, Audible, Taskrabbit and Viator, work with Claude alone.
• Anthropic's earliest consumer deals put Claude inside other companies' products rather than inside Claude: Lyft's customer care in February 2025 and Amazon's Alexa+ later that month.
• Hilton announced on Aug. 28, 2026 that a Claude connector is in development, the only Anthropic deal in the list that has not launched.

Consumer Brand AI Deals by Type

• Apps and connectors make up 57 of the 128 deals. In these deals the brand builds and runs its own app inside ChatGPT, Gemini or Claude. Intuit's is the only one with a disclosed value, more than $100 million.
• Sponsorship is the third-largest type with 17 deals, all signed since February 2025. Google has nine of them, OpenAI seven and Anthropic one.
• Only three deals license content: Reddit with both OpenAI and Google, and Disney with OpenAI. Two of the three have a disclosed or reported value.

Consumer Brand AI Deals by Category

• Travel and hospitality has 30 deals, 23% of the list. Google has 14 travel partners and OpenAI 12, and five travel brands work with both: Booking.com, Hilton, Expedia, IHG Hotels & Resorts and Wyndham Hotels & Resorts.
• Restaurants, ticketing and local services together account for 23 deals. These brands sell bookings, which an AI assistant can complete or hand off in a few steps.
• Telecom has four deals, and all of them bundle or co-develop AI for subscribers: Verizon, Reliance Jio and Deutsche Telekom in the U.S., India and Europe, and SK Telecom in South Korea.

Deal Status and Market

• Of the 128 deals, 120 have launched. The six still pending are Google's three smart glasses partners, Hilton's AI Mode hotel booking, Deutsche Telekom's planned OpenAI products, and Hilton's Claude connector.
• U.S. consumers can use 108 of the deals, 84%, either as U.S. launches or as global ones. India has the most deals outside the U.S. at seven, all of them cricket sponsorships except Reliance Jio's Gemini offer.

Brands That Work With More Than One AI Company

• Of the 100 brands in the list, 22 have deals with two or more AI companies and six have deals with all three: Spotify, Canva, Booking.com, Thumbtack, Resy and Hilton.
• OpenAI was first for 15 of the 22 brands, Google for six and Anthropic for one. Anthropic's one first is Canva, whose Claude connector launched in July 2025, three months before Canva's ChatGPT app.

Disclosed Deal Values

• Only five of the 128 deals have a disclosed or reported value. Two of the five values come from news reports, and none of the sponsorship or AI Mode booking deals has a public price.
• The largest announced value never materialized. Disney's $1 billion investment in OpenAI was still pending when OpenAI closed Sora in March 2026, and BBC News reported that no money changed hands.

How Many People These Deals Reach

• ChatGPT grew from 800 million to 1.2 billion weekly users between the October 2025 apps launch and September 2026, the period in which 23 of the 26 ChatGPT apps and plugins in the list were announced or launched.
• Snap reported more than 2.5 times as much U.S. engagement with My AI after it deployed Gemini, one of the few performance figures any brand in the list has published.

What the Deal Count Shows

The 128 deals split into two kinds. The older ones put an AI company's model inside the brand's product, as Snapchat, Duolingo and Samsung did. Most of the newer ones put the brand inside the AI assistant, as an app, a connector or an AI Mode booking partner.

Travel brands signed the most deals, 30 in all. Booking.com and Hilton are the only travel brands with deals with all three AI companies, and Hilton's Aug. 28, 2026 announcement covered a ChatGPT plugin, AI Mode hotel search and a Claude connector in development.

The newest deal in the list is Princess Cruises' ChatGPT app, announced on Sept. 28, 2026 as the first app in ChatGPT from a global cruise line.