Profound vs OtterlyAI: 2026 Comparison
Published October 30, 2026
Profound is widely seen as the enterprise answer engine platform and OtterlyAI as the low-cost way to start tracking AI search, and the price pages bear that out. OtterlyAI posts three brand plans from $29 to $489 per month, while Profound posts no brand price and sells a free 7-day trial followed by a custom Enterprise quote. A team that wants to buy by card today fits OtterlyAI, and a team that needs nine engines, SSO, and a negotiated contract fits Profound.
Our analysts compared each vendor's pricing pages, help articles, and changelogs as of October 30, 2026, then priced three common tracking workloads on each. In the following sections, we compare the two tools on the points buyers weigh most, price the same work on both, and explain which buyer each fits and what changed recently.
| What buyers compare | Profound | OtterlyAI |
|---|---|---|
| Starting price per monthSources 2, 3, 4 | Not published for brands. Agency Growth: $99 platform fee plus $399 per client workspace | $29 (Lite, 15 prompts)Cheaper entry |
| Plans per monthSources 2, 3, 4 | Trial: free for 7 days. Enterprise: custom. Agency Growth: $99 plus $399 per client workspace | Lite $29, Standard $189, Premium $489. Enterprise: price not published, from 1,000 prompts |
| Cost: 1 brand, 15 prompts, 3 enginesSources 1, 3, 4 | $498 per month (Agency Growth + 1 client workspace) | $29 per month (Lite)Cheaper |
| Cost: 1 brand, 100 prompts, 3 enginesSources 1, 3, 4 | $498 per month (Agency Growth + 1 client workspace) | $189 per month (Standard)Cheaper |
| Cost: agency, 5 brands x 100 prompts, 3 enginesSources 1, 3, 4 | $2,094 per month (Agency Growth + 5 client workspaces) | $588 per month (Premium + 100 extra prompts)Cheaper |
| Prompt limitsSources 2, 3, 4 | Trial: 50 prompts, daily for 7 days. Enterprise: custom. Agency Growth: 100 prompts per client workspace, 25 per pitch workspace | Lite 15, Standard 100, Premium 400. Extra prompts $99 per month per 100 on Standard and Premium |
| AI engines coveredSources 2, 3, 4, 6 | Trial: ChatGPT, Gemini, Google AI Overviews. Agency Growth: ChatGPT, Perplexity, Google AI Overviews. Enterprise: up to 9, including Claude, Microsoft Copilot, DeepSeek, and Exa SearchWider list on Enterprise | Included: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot. Google AI Mode, Gemini, and Claude are paid add-ons |
| Update frequencySources 2, 4 | Daily on every plan | Daily |
| Team seatsSources 2, 3, 4 | Trial and Enterprise: unlimited. Agency Growth: 5 agency seats | Unlimited on every plan |
| Workspaces and projectsSources 2, 3, 5 | Projects are shared spaces for teammates. Agency Growth: one workspace per client brand | Lite 1 workspace. Standard and Premium: unlimited workspaces. Unlimited brand reports on every plan |
| History, exports, and APISources 2, 5 | Trial: none. Enterprise: all-time history, CSV and JSON exports, and API access | Detailed reports and export on every plan. Looker Studio connector on Standard and Premium. Standard: 2,000 API and 2,000 MCP requests per month. Premium: 5,000 of each |
| AI traffic and crawler dataSources 2, 5 | Agent Analytics tracks AI-sourced traffic and attribution across unlimited domains, with integrations for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, and WordPress | Agent Analytics: 200,000 events per month on Standard and 1 million on Premium |
| Agent, content, and audit toolsSources 2, 5 | AI Marketer, an agent that runs on credits, with Agents, Context Manager, and Profound Sheets. ChatGPT Shopping on Enterprise | GEO URL audits: 1,000 per month on Lite, 5,000 on Standard, 10,000 on Premium. AI prompt research tool and recommendations |
| Support and securitySources 2, 5 | Enterprise: dedicated support with email, dedicated Slack, or a specialist with a 24 hour SLA, plus SSO/SAML and SOC 2 complianceSSO and SOC 2 | Onboarding session on every plan. SSO and compliance: Not published |
| Free trialSources 2, 7 | 7 days, 50 prompts daily on ChatGPT, Gemini, and Google AI Overviews, with limited AI Marketer credits | 7 days, 50 prompts, no credit card |
| Best forSource 1 | Large brands that want up to nine engines, SSO, SOC 2, and an agent platform under one negotiated contract | Brands and agencies that want a posted price, a card purchase, and 15 to 500 prompts |
Starting price per month
- Profound
- Not published for brands. Agency Growth: $99 platform fee plus $399 per client workspace
- OtterlyAI
- $29 (Lite, 15 prompts) Cheaper entry
Plans per month
- Profound
- Trial: free for 7 days. Enterprise: custom. Agency Growth: $99 plus $399 per client workspace
- OtterlyAI
- Lite $29, Standard $189, Premium $489. Enterprise: price not published, from 1,000 prompts
Cost: 1 brand, 15 prompts, 3 engines
- Profound
- $498 per month (Agency Growth + 1 client workspace)
- OtterlyAI
- $29 per month (Lite) Cheaper
Cost: 1 brand, 100 prompts, 3 engines
- Profound
- $498 per month (Agency Growth + 1 client workspace)
- OtterlyAI
- $189 per month (Standard) Cheaper
Cost: agency, 5 brands x 100 prompts, 3 engines
- Profound
- $2,094 per month (Agency Growth + 5 client workspaces)
- OtterlyAI
- $588 per month (Premium + 100 extra prompts) Cheaper
Prompt limits
- Profound
- Trial: 50 prompts, daily for 7 days. Enterprise: custom. Agency Growth: 100 prompts per client workspace, 25 per pitch workspace
- OtterlyAI
- Lite 15, Standard 100, Premium 400. Extra prompts $99 per month per 100 on Standard and Premium
AI engines covered
- Profound
- Trial: ChatGPT, Gemini, Google AI Overviews. Agency Growth: ChatGPT, Perplexity, Google AI Overviews. Enterprise: up to 9, including Claude, Microsoft Copilot, DeepSeek, and Exa Search Wider list on Enterprise
- OtterlyAI
- Included: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot. Google AI Mode, Gemini, and Claude are paid add-ons
Update frequency
- Profound
- Daily on every plan
- OtterlyAI
- Daily
Team seats
- Profound
- Trial and Enterprise: unlimited. Agency Growth: 5 agency seats
- OtterlyAI
- Unlimited on every plan
Workspaces and projects
- Profound
- Projects are shared spaces for teammates. Agency Growth: one workspace per client brand
- OtterlyAI
- Lite 1 workspace. Standard and Premium: unlimited workspaces. Unlimited brand reports on every plan
History, exports, and API
- Profound
- Trial: none. Enterprise: all-time history, CSV and JSON exports, and API access
- OtterlyAI
- Detailed reports and export on every plan. Looker Studio connector on Standard and Premium. Standard: 2,000 API and 2,000 MCP requests per month. Premium: 5,000 of each
AI traffic and crawler data
- Profound
- Agent Analytics tracks AI-sourced traffic and attribution across unlimited domains, with integrations for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, and WordPress
- OtterlyAI
- Agent Analytics: 200,000 events per month on Standard and 1 million on Premium
Agent, content, and audit tools
- Profound
- AI Marketer, an agent that runs on credits, with Agents, Context Manager, and Profound Sheets. ChatGPT Shopping on Enterprise
- OtterlyAI
- GEO URL audits: 1,000 per month on Lite, 5,000 on Standard, 10,000 on Premium. AI prompt research tool and recommendations
Support and security
- Profound
- Enterprise: dedicated support with email, dedicated Slack, or a specialist with a 24 hour SLA, plus SSO/SAML and SOC 2 compliance SSO and SOC 2
- OtterlyAI
- Onboarding session on every plan. SSO and compliance: Not published
Free trial
- Profound
- 7 days, 50 prompts daily on ChatGPT, Gemini, and Google AI Overviews, with limited AI Marketer credits
- OtterlyAI
- 7 days, 50 prompts, no credit card
Best for
- Profound
- Large brands that want up to nine engines, SSO, SOC 2, and an agent platform under one negotiated contract
- OtterlyAI
- Brands and agencies that want a posted price, a card purchase, and 15 to 500 prompts
List prices in US dollars before tax, billed monthly unless the row says otherwise. Workload costs are the cheapest published plan, or plan plus add-ons, that covers the job with daily tracking.
Profound vs OtterlyAI Cost for the Same Workload
Profound publishes no brand price and OtterlyAI posts its own, so the Top GEO Agencies research team priced the same tracking jobs on both. Each workload is tracked daily:
- One brand with 15 prompts on ChatGPT, Google AI Overviews, and Perplexity, three engines both vendors include without an add-on.
- One brand with 100 prompts on those three engines.
- An agency with five client brands of 100 prompts each on those three engines.
Each cost is the cheapest published plan, or plan plus add-ons, that covers the workload.
| Workload | Profound | OtterlyAI |
|---|---|---|
| 1 brand, 15 prompts, 3 engines | $498 (Agency Growth + 1 client workspace) | $29 (Lite) |
| 1 brand, 100 prompts, 3 engines | $498 (Agency Growth + 1 client workspace) | $189 (Standard) |
| Agency, 5 brands x 100 prompts, 3 engines | $2,094 (Agency Growth + 5 client workspaces) | $588 (Premium $489 + 100 extra prompts $99) |
- Profound publishes no price for a brand buying on its own, so the Profound figures use Agency Growth: $99 per month plus $399 for each client workspace, which holds 100 prompts on ChatGPT, Perplexity, and Google AI Overviews. A brand that negotiates an Enterprise plan may pay a different amount.
- Agency Growth costs the same for 15 prompts as for 100, since each client workspace is priced for up to 100 prompts.
- OtterlyAI's 500 prompts for five brands come from Premium's 400 plus one batch of 100 extra prompts at $99 per month.
Profound or OtterlyAI: Which Fits Which Buyer
The cheaper choice is clear on every workload we priced, and the better fit depends on how a team buys and how many engines it needs.
Choose Profound if
- You need engines beyond OtterlyAI's list. Profound Enterprise tracks up to nine, including DeepSeek and Exa Search, which OtterlyAI does not list.
- Security review decides the purchase. Profound lists SSO/SAML and SOC 2 compliance on Enterprise, along with dedicated support options.
- You want an agent and spreadsheet workflow. AI Marketer, Agents, Context Manager, and Profound Sheets run on credits in both the Trial and Enterprise plans.
- You want all-time history plus CSV, JSON, and API access in the plan. Profound lists all three for Enterprise.
Choose OtterlyAI if
- You want a posted price. Lite costs $29 per month for 15 prompts, Standard costs $189 for 100, and Premium costs $489 for 400.
- You track several client brands. Five brands at 100 prompts each cost $588 per month on Premium with one extra batch of prompts, against $2,094 on Profound Agency Growth.
- You want to try the tool without a sales call. The 7-day trial covers 50 prompts and needs no credit card.
- You want a stated API and MCP allowance. Standard includes 2,000 API and 2,000 MCP requests per month, and Premium includes 5,000 of each.
Recent Changes to Profound and OtterlyAI
Both vendors ship often, and the dates show how current any price quote is.
- October 21, 2025: Profound launched Starter and Growth plans from $99 per month, replacing its Lite plan.
- October 23, 2025: Profound introduced Agency Mode for managing client brands inside one account.
- April 16, 2026: OtterlyAI launched Recommendations on all plans.
- June 22, 2026: OtterlyAI made Claude available as a tracked engine, sold as a paid add-on.
- August 4, 2026: OtterlyAI launched Agent Analytics, which shows the AI agents and crawlers that visit a site and the pages they reach.
- September 21, 2026: Profound released a refreshed Answer Engine Insights with per-prompt competitor breakdowns.
- October 21, 2026: OtterlyAI released Brand Profiling, which shows the attributes, objections, and claims that AI engines attach to a brand compared with its competitors.
As of October 30, 2026, Profound's pricing page lists only Trial and Enterprise for brands, and Starter and Growth no longer appear. Profound's own posts give no date for that change.
Where the Two Tools Are Headed in 2027 and Beyond
Profound: Profound raised a $96 million Series C at a $1 billion valuation on February 24, 2026, and a $180 million Series D at a $1.8 billion valuation on September 15, 2026, which it said would expand its applied AI lab. Its October 30 pricing page leads with AI Marketer, a teammate that runs on credits, with Agents, Context Manager, and Profound Sheets in both the Trial and Enterprise plans.
OtterlyAI: OtterlyAI launched a public API and a Claude skill on May 27, 2026, an MCP server on June 8, and API and MCP creation of brand reports on September 29. On September 16 it paused ChatGPT Ads reporting after OpenAI changed how ads display, and said reporting would resume when ads are available again.
So if you are choosing between them, price both tools on your exact prompt and engine list, and ask Profound for an Enterprise quote on that same list.
Data Collection and Methodology
Prices and plan details come from each vendor's pricing, help, and changelog pages as of October 30, 2026, except where a source line shows an earlier capture date. All prices are list prices in US dollars per month before tax, billed monthly unless the row says otherwise. A "prompt" is one question the tool asks the AI engines.
Profound Enterprise and OtterlyAI Enterprise prices are quoted privately, so neither appears in the cost table.
We calculated products, differences, and ratios from the published values.
Profound publishes a free Trial and a custom Enterprise plan for brands, and Agency Growth for agencies. OtterlyAI publishes three self-serve plans and a custom tier above them.
Profound's brand plan details are from its pricing page on October 30, 2026. Its Agency Growth price and workspace limits are from our October 8, 2026 capture of the agency tab, which did not load on October 30.
Sources
- Top GEO Agencies analysis of Profound and OtterlyAI plans, prices, and limits, conducted October 2026. Download the data (CSV)
- Profound, Pricing for brands, https://www.tryprofound.com/pricing, captured October 30, 2026.
- Profound, Pricing for agencies, https://www.tryprofound.com/pricing, captured October 8, 2026.
- OtterlyAI, Pricing, https://otterly.ai/pricing, captured October 29, 2026.
- OtterlyAI Help Center, What are the plans and the pricing of OtterlyAI?, https://help.otterly.ai/pricing-of-otterlyai, captured October 30, 2026.
- OtterlyAI Help Center, How can I purchase Google AI Mode/Gemini/Claude?, https://help.otterly.ai/how-can-i-purchase-extra-engines, captured October 30, 2026.
- OtterlyAI Help Center, Free trial, https://help.otterly.ai/free-trial, captured October 30, 2026.
- OtterlyAI Help Center, Changelog, https://help.otterly.ai/changelog, captured October 30, 2026.
- Profound, Making answer engine optimization accessible to every business, https://www.tryprofound.com/blog/making-answer-engine-optimization-accessible-to-every-business, captured October 8, 2026.
- Profound, Introducing Agency Mode, https://www.tryprofound.com/blog/introducing-agency-mode-scale-smarter-pitch-faster, captured October 8, 2026.
- Profound, Refreshed Answer Engine Insights, https://www.tryprofound.com/blog/go-from-insights-to-action-faster-with-the-refreshed-answer-engine-insights, captured October 8, 2026.
- Profound Newsroom, Series C, https://www.tryprofound.com/newsroom/profound-raises-series-c-at-1b-valuation-to-lead-a-new-category-of-marketing, captured October 8, 2026.
- Profound Newsroom, Series D, https://www.tryprofound.com/newsroom/profound-raises-usd180m-series-d-at-usd1-8b-valuation-to-build-the-ai-platform-for-marketing-teams, captured October 8, 2026.