ChatGPT Ads Integrations: Every Tool That Connects to OpenAI's Ad Platform

OpenAI started showing ads to ChatGPT users in the US on Feb. 9, 2026. An ad channel is only as practical as the tools around it. Advertisers want to send their sales back to the platform so it can learn who buys, check results in the attribution software they already trust, and see spend next to Google and Meta in one report. In the first months of the pilot, ChatGPT Ads had few of those connections. Since May, OpenAI and dozens of software companies have been adding them, each on its own schedule, and no single list showed what connects today.

Our analysts built that list. We checked OpenAI's announcements, its Help Center and developer documentation, vendor press releases, product changelogs, and setup guides through Oct. 30, 2026. For each tool, we recorded its category, its main job, who made it public first, and the date of its first public record. The directory holds 46 integrations from 40 companies.

In the following sections, we compare how the number of integrations grew month by month, which categories hold the most tools, who announced them, and what each one does. We then list every integration by category, from OpenAI's own Ads Manager, pixel, and API through data pipelines, Shopify and HubSpot, attribution and mobile measurement partners, incrementality and brand lift studies, brand suitability pilots, and reporting connectors.

How ChatGPT Ads Integrations Grew in 2026

We dated each integration by its earliest public record, whether that was an OpenAI post, a vendor release, or a dated documentation page. Three entries have no dated record and are left out of the timeline and monthly counts.

Source: Top GEO Agencies ChatGPT Ads integration directory, compiled October 2026.

Source: Top GEO Agencies ChatGPT Ads integration directory, compiled October 2026.

Key Findings

• The count grew in three bursts. OpenAI's May 5 launch of self-serve Ads Manager brought the pixel and Conversions API into public view, the Sept. 16 launch added HubSpot, Shopify, and the Ads Manager plugin, and the Oct. 5 post brought in most of the mobile measurement, incrementality, and brand suitability partners.
• Between those dates, vendors filled the gaps on their own. July saw 8 new integrations, 7 of them announced by the vendor, including Triple Whale, Hightouch, INCRMNTAL, and Adverity.
• Connectors kept arriving after the October announcement. AgencyAnalytics, Fivetran, and Power My Analytics each shipped one within 24 days of it, giving teams that report on several ad channels more ways to include ChatGPT Ads.

ChatGPT Ads Integrations by Category and Job

Most tools fall into one of four jobs. Some build and run campaigns, some send conversion data from an advertiser's systems to OpenAI, some measure results independently of OpenAI's own reporting, and some pull ChatGPT Ads data into reports and dashboards.

Source: Top GEO Agencies ChatGPT Ads integration directory, compiled October 2026.

Source: Top GEO Agencies ChatGPT Ads integration directory, compiled October 2026.

Key Findings

• Measurement is the largest group by job. 19 integrations measure results independently, from attribution and mobile measurement to incrementality tests, brand lift studies, and brand suitability pilots.
• Reporting connectors are the largest single category, at 13. They pull spend, clicks, and impressions into tools such as Funnel, Supermetrics, and Fivetran, and 9 of the 13 were announced by the vendor.
• For advertisers, the split means a ChatGPT Ads test can now run on most existing measurement stacks. The thinner categories are CRM and ecommerce, where HubSpot and Shopify are still the only platforms with a dedicated integration.

OpenAI's Own Tools: Ads Manager, Pixel, Conversions API, and Ads API

OpenAI opened its self-serve Ads Manager in beta on May 5, the same day it added click-based bidding. Its announcement noted that the Conversions API and the measurement pixel had recently launched, giving advertisers two ways to report purchases, leads, and sign-ups back to ChatGPT Ads. The Ads API, documented on OpenAI's developer site, adds endpoints for campaigns, reporting, and conversion setup, and its changelog has logged updates from June 3 through Oct. 26.

Source: OpenAI, May 5 and Sept. 16, 2026; OpenAI Developers; OpenAI Help Center; Top GEO Agencies analysis.

Key Findings

• The Ads Manager plugin, launched Sept. 16, lets an advertiser build, edit, and review campaigns by typing requests in ChatGPT. It asks for confirmation before every change and can schedule daily or weekly reviews that only make recommendations.
• The pixel and Conversions API share event IDs, so a purchase reported by both is counted once. OpenAI also published its own Google Tag Manager template for the pixel on GitHub on June 17.
• Because OpenAI documents a public API with a field that identifies the integration sending each request, outside developers can build on it without a formal partnership. Most of the reporting connectors below have no announced partnership with OpenAI.

Tag Managers, CDPs, and Data Pipelines

These tools move conversion data an advertiser already collects into ChatGPT Ads, usually through the Conversions API. Stape released Google Tag Manager templates the day after the Ads Manager launch, and Digiday described LiveRamp as the first measurement partner for OpenAI's ads when LiveRamp announced its integration on June 10.

Source: Stape; Aimerce; LiveRamp; Digiday; OpenAI; Hightouch; Tealium; Datahash; Top GEO Agencies analysis.

Key Findings

• LiveRamp handles both online and offline conversions, so in-store purchases can be matched back to ChatGPT Ads. Hightouch sends events from a company's data warehouse.
• OpenAI's Help Center lists Stape and Datahash as third-party implementation tools, separate from its measurement partners. Aimerce, a Shopify app for server-side tracking, is the one tool in this group OpenAI does not list.
• For a brand with an existing tag manager or customer data platform, connecting ChatGPT Ads is now a configuration step rather than a development project. That lowers the cost of a first test.

Shopify and HubSpot: The First Ecommerce and CRM Integrations

On Sept. 16, OpenAI announced HubSpot as its first CRM partner and Shopify as its first ecommerce partner. HubSpot customers on any Marketing Hub plan, including Free, can connect a ChatGPT Ads account, create campaigns, add new leads to the CRM, and compare performance with other ad channels. The Shopify integration is a ChatGPT Ads app that OpenAI built itself, first offered to US-based merchants.

Source: OpenAI, Sept. 16, 2026; OpenAI Help Center; Shopify App Store; Top GEO Agencies analysis.

Key Findings

• The Shopify app syncs a store's product catalog to Ads Manager, builds ads from product listings, and sets up conversion measurement. Its Shopify App Store listing shows a Sept. 3 launch date, two weeks before the announcement.
• For ChatGPT Business and Enterprise organizations, HubSpot's access stays off until a global admin turns it on, which gives larger marketing teams an IT control over the connection.
• Both integrations bring ChatGPT Ads to small businesses that already run their marketing in one platform. Merchants on other ecommerce platforms and companies on other CRMs still connect through the pixel, the Conversions API, or a data pipeline.

Measurement and Attribution Integrations

Attribution tools assign credit for a sale across the ads a customer saw. Triple Whale, Fospha, and Northbeam all serve ecommerce brands, and all three released their ChatGPT Ads integrations before OpenAI listed them on Oct. 5. DoubleVerify's DV Rockerbox launched on the day of the announcement.

Source: Triple Whale; Fospha; Northbeam; DoubleVerify; OpenAI; Search Engine Land; Top GEO Agencies analysis.

Key Findings

• Each of these tools connects with an API key created in Ads Manager and reads tracking parameters added to campaign links. Search Engine Land reported on Oct. 16 that OpenAI had expanded its measurement integrations to include Northbeam, DV Rockerbox, and INCRMNTAL.
• Triple Whale also offers data enrichment for ChatGPT Ads through Sonar Optimize, its product for improving the signals ad platforms receive.
• With four attribution vendors live, an ecommerce brand can judge ChatGPT Ads in the same model it uses for search and social. That makes side-by-side budget decisions easier to defend.

Mobile Measurement Partners (MMPs)

Mobile measurement partners track app installs and in-app events. AppsFlyer documented its ChatGPT Ads integration on July 9, and PPC Land reported on July 26 that AppsFlyer and Adjust had gone live in seven markets: the US, Canada, Australia, New Zealand, the UK, Japan, and South Korea. OpenAI's Help Center now lists seven MMPs.

Source: PPC Land; Adweek; Branch; OpenAI; OpenAI Help Center; Top GEO Agencies analysis.

Key Findings

• All seven MMPs send installs and in-app events to ChatGPT Ads through postbacks tied to their own tracking links. Conversions appear in Ads Manager within 24 to 48 hours.
• Adweek reported in August that Grubhub and 40 other brands were testing in-app measurement. Branch followed on Sept. 24 with attribution across app, web, and desktop.
• App marketers no longer need a custom setup to test ChatGPT Ads. Four MMPs, Singular, Kochava, Airbridge, and Tenjin, were added in the Oct. 5 announcement alone.

Incrementality and Brand Lift Integrations

Incrementality tests measure the sales an ad caused, often by comparing regions that saw ads with regions that did not. OpenAI said on Oct. 5 that its work on incrementality is still in its early stages and that it is partnering with Haus, Measured, and WorkMagic on geo-based experiments. INCRMNTAL had launched its own integration in July.

Source: INCRMNTAL; OpenAI; Haus; Measured; OpenAI Help Center; Top GEO Agencies analysis.

Brand lift studies survey people who saw an ad and people who did not. OpenAI is testing this with Kantar and Cint, which measure brand resonance, and has published no methodology or results.

Source: OpenAI Ads, Oct. 5, 2026; Top GEO Agencies analysis.

Key Findings

• Five of the six tools in these two categories were made public by OpenAI on Oct. 5. INCRMNTAL is the exception, and it can also import ChatGPT Ads spend.
• Geo-based tests need enough spend in each test region to show a difference, so they suit larger budgets. Brand lift studies serve advertisers buying for awareness rather than clicks.
• These partnerships give advertisers a way to check what ChatGPT Ads add beyond sales they would have made anyway. The methods run independently of OpenAI's own attribution.

Brand Suitability Pilots

Brand suitability tools check whether ads appear next to content a brand considers safe. In ChatGPT, the content is a private conversation, so OpenAI set up pilots in which DoubleVerify and Integral Ad Science assess its safeguards in a controlled testing environment without access to real user conversations.

Source: OpenAI, Oct. 5, 2026; DoubleVerify; Integral Ad Science; Top GEO Agencies analysis.

Key Findings

• Both pilots evaluate OpenAI's own placement guardrails rather than scanning live conversations. IAS describes its version as a closed pilot.
• OpenAI also made Negative Phrases available to qualifying advertisers on Oct. 5, letting a brand keep its ads away from specific topics.
• Until the pilots report, brands with strict suitability policies rely on OpenAI's own guardrails and on Negative Phrases. Neither DV nor IAS has published results.

Reporting Connectors

Reporting connectors pull ChatGPT Ads spend, clicks, impressions, and conversions into dashboards, spreadsheets, and data warehouses. Funnel shipped the first on May 8, three days after Ads Manager opened, and the newest, from Power My Analytics, arrived in alpha on Oct. 29.

Source: Vendor release notes, changelogs, and documentation listed in Sources; Top GEO Agencies analysis.

Key Findings

• 8 of the 13 connectors launched before OpenAI's Oct. 5 announcement. Whatagraph's, for example, connects with an Ads Manager API key scoped to a single ad account.
• Several launched in limited form: Supermetrics in early access, Whatagraph in beta, Fivetran in private preview, and Power My Analytics in alpha.
• Agencies that report to clients across many channels can now add ChatGPT Ads to the same dashboards. AgencyAnalytics added support for multiple accounts on Oct. 15, a week after its launch.

What Sits Outside This Directory

This directory covers software that connects to ChatGPT Ads. Agencies and the ad-buying technology partners OpenAI works with, such as Criteo, StackAdapt, Kargo, Pacvue, and Adobe, are covered in our ranking of agencies selling ChatGPT ads.

The brands buying the ads are tracked in our list of who is advertising on ChatGPT.

The other two major AI assistants have no comparable integration market. Google has not put ads in the standalone Gemini app. Its AI ads appear in AI Mode and AI Overviews inside Google Search, where Google's existing ad tools and integrations already apply. Anthropic said on Feb. 4, 2026, that Claude will remain ad-free.

What the Integration Count Means for ChatGPT Ads

Eight months after the first ads appeared, ChatGPT Ads connects to most of the software a performance marketing team already runs. Conversion data can flow in from tag managers, data warehouses, Shopify, and HubSpot, and results can be checked in 11 attribution and mobile measurement tools that also measure search and social.

Outside vendors announced most of the early integrations on their own, and OpenAI's Oct. 5 post gathered many of them into one list. Reporting connectors still sit outside OpenAI's materials, built on its public API.

Power My Analytics released the newest connector on Oct. 29, with up to 365 days of daily history backfilled on connection. That window reaches back past Feb. 9, so it covers every day ChatGPT Ads have run.