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Promptwatch vs Semrush: 2026 Comparison

Published October 29, 2026

Promptwatch tracks every prompt on all of its listed AI models, from ChatGPT to Claude Code, and charges $95 per month for 50 prompts. The Semrush AI Visibility Toolkit is the AI search add-on to a broader marketing suite and charges $99 for 25 prompts, with each prompt tracked on one engine. The two tools price within a few dollars of each other at entry and then split on how they count engines.

Our analysts compared each vendor's pricing pages and help documentation as of October 29, 2026, then priced three one-brand workloads of 25, 100, and 350 prompts tracked daily. In the following sections, we compare the two tools on the points buyers weigh most, price the same work on both, and explain which buyer each fits and what changed recently.

Promptwatch vs Semrush at a Glance, October 2026

Starting price per month

Promptwatch
$95 (Essential, 50 prompts)
Semrush AI Visibility Toolkit
$99 per domain (25 prompts). The pricing page says billed annually and the help page lists $99 per month
Sources 2, 3, 4

Plans per month

Promptwatch
Essential $95, Professional $245, Business $579. Enterprise: price not published
Semrush AI Visibility Toolkit
One AI Visibility Toolkit plan at $99 per domain. More prompts come from $60 add-ons or Semrush One bundles. Enterprise: price not published
Sources 2, 3, 4

Cost: 1 brand, 25 prompts

Promptwatch
$95 (Essential, 50 prompts) Cheaper
Semrush AI Visibility Toolkit
$99 on one engine, $159 on three engines
Sources 1, 2, 3, 4

Cost: 1 brand, 100 prompts

Promptwatch
$245 (Professional, 150 prompts)
Semrush AI Visibility Toolkit
$219 on one engine, $459 on three engines
Sources 1, 2, 3, 4

Cost: 1 brand, 350 prompts

Promptwatch
$579 (Business, 350 prompts)
Semrush AI Visibility Toolkit
$519 on one engine, $1,359 on three engines
Sources 1, 2, 3, 4

Prompt limits

Promptwatch
Essential 50, Professional 150, Business 350
Semrush AI Visibility Toolkit
25 included. Add 50 prompts for $60 per month. Semrush One Starter, Pro+, and Advanced bundles list 50, 100, and 200 prompts
Sources 2, 3, 4

How usage is counted

Promptwatch
Prompts plus a response cap per month: 6,000, 18,000, and 42,000 on Essential, Professional, and Business
Semrush AI Visibility Toolkit
Each Prompt Tracking campaign runs on one engine, so one prompt on three engines uses three prompts of allowance. Semrush states no other rule
Sources 2, 5

AI engines covered

Promptwatch
Track all models: ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity, Claude, Gemini, Meta Llama, DeepSeek, Mistral, Amazon Alexa, Codex, OpenCode, and Claude Code Wider choice
Semrush AI Visibility Toolkit
Pricing page: ChatGPT, Google AI, Gemini, and Perplexity. Prompt Tracking: ChatGPT Search, Google AI Mode, and Gemini, one per campaign
Sources 2, 3, 5

Update frequency

Promptwatch
Daily. Business also lists up to hourly tracking
Semrush AI Visibility Toolkit
Prompt tracking daily. Brand Performance reports weekly. Site audit on demand
Sources 2, 4, 5

Team seats

Promptwatch
Essential 1, Professional 2, Business 5
Semrush AI Visibility Toolkit
Each user needs a license: $99 per month for each extra user
Sources 2, 3

Projects, domains, and workspaces

Promptwatch
Essential 1 project, Professional 2, Business 5
Semrush AI Visibility Toolkit
1 project and 1 domain. Extra domain or location: $99 per month each
Sources 2, 3, 4

Reporting and exports

Promptwatch
MCP and API access on every brand plan. Data Studio integration and custom reports. Webflow, Framer, Google Search Console, Bing Webmaster Tools, Slack, and WordPress
Semrush AI Visibility Toolkit
Up to 10 CSV exports a day, 1,000 rows each, plus PDF exports and a My Reports tool
Sources 2, 4

AI crawler checks and traffic data

Promptwatch
Agent Analytics on Professional, Business, and Enterprise
Semrush AI Visibility Toolkit
AI Search Checks in Site Audit flag blockers to AI crawlers, for up to 100 pages. No bot-log analytics listed
Sources 2, 3, 4

Research, agent, and content tools

Promptwatch
Agent Chat on every plan. Content writing and refresh and a knowledge base on Professional and Business. Audit logs, Shopping Insights, and Ads Radar on Business
Semrush AI Visibility Toolkit
Prompt Research for topic volume and intent from a 317-million-prompt dataset. Claude connector for Semrush One and SEO Classic subscribers
Sources 2, 4, 6, 8

SEO tools

Promptwatch
AI search tracking with content tools. No full SEO suite
Semrush AI Visibility Toolkit
Semrush One bundles the SEO toolkit with AI visibility, so one login covers both SEO suite
Sources 2, 3

Agency options

Promptwatch
Kick-off, Growth, and Scale agency plans sit behind an Agencies toggle. Agency prices did not load in our capture
Semrush AI Visibility Toolkit
No agency-specific AI plan listed. Built for SMBs, agencies, and mid-market teams, with extra domains at $99 each
Sources 2, 3

Free trial

Promptwatch
7 days on Essential and Professional. Business: demo Free trial
Semrush AI Visibility Toolkit
No free trial for the toolkit
Sources 2, 4

Best for

Promptwatch
Brands that want every prompt on many models at once, teams that want content and agent tools in the plan, and agencies using Promptwatch's agency tiers
Semrush AI Visibility Toolkit
Teams that already use Semrush for SEO, and brands tracking 100 to 350 prompts on a single engine
Source 1

List prices in US dollars before tax, billed monthly unless the row says otherwise. Workload costs are the cheapest published plan, or plan plus add-ons, that covers the job with daily tracking. Semrush is shown on one engine and on three engines.

Promptwatch vs Semrush Cost for the Same Workload

Semrush assigns each tracked prompt to one engine, while Promptwatch runs each prompt on several engines, so the Top GEO Agencies research team priced the same jobs with each tool's own counting. Each workload is tracked daily:

  • One brand with 25 prompts.
  • One brand with 100 prompts.
  • One brand with 350 prompts.

Each cost is the cheapest published plan, or plan plus add-ons, that covers the workload. Semrush appears on one engine, and on three engines where each engine uses its own prompt allowance.

Promptwatch vs Semrush Monthly Cost by Workload, October 2026
Promptwatch vs Semrush Monthly Cost by Workload, October 2026
WorkloadPromptwatchSemrush AI Visibility Toolkit
1 brand, 25 prompts$95 (Essential, 50 prompts)$99 on one engine ($99 plan); $159 on three engines ($99 + 1 add-on)
1 brand, 100 prompts$245 (Professional, 150 prompts)$219 on one engine ($99 + 2 add-ons); $459 on three engines ($99 + 6 add-ons)
1 brand, 350 prompts$579 (Business, 350 prompts)$519 on one engine ($99 + 7 add-ons); $1,359 on three engines ($99 + 21 add-ons)
  • Promptwatch caps usage by responses. 350 prompts on 3 models need 350 x 3 x 30 = 31,500 responses per month, which Business covers at 42,000. Professional stops at 150 prompts and 18,000 responses.
  • Semrush's base plan includes 25 prompts, and each add-on gives 50 more for $60 per month. 100 prompts need 2 add-ons ($99 + $120 = $219), and 350 prompts need 7 ($99 + $420 = $519).
  • On three engines, Semrush counts 75, 300, and 1,050 prompts of allowance, which need 1, 6, and 21 add-ons and cost $159, $459, and $1,359. Promptwatch runs every prompt on all its models at no extra prompt cost.
  • Semrush One Starter, Pro+, and Advanced list 50, 100, and 200 prompts. We did not price them because their plan prices did not load in our October 29 capture.

Promptwatch or Semrush: Which Fits Which Buyer

The cheaper tool changes with the length of the prompt list and whether each prompt runs on one engine or several.

Choose Promptwatch if

  • You want each prompt run on many models. Promptwatch tracks ChatGPT, Gemini, Claude, Perplexity, and more on every plan, while Semrush assigns each campaign one engine.
  • You track 25 to 50 prompts across several engines. Essential costs $95, against $159 on Semrush with three engines.
  • You want a 7-day free trial. The Semrush toolkit has no free trial.
  • You want content writing, a knowledge base, and audit logs in the plan, which Professional and Business include.

Choose Semrush AI Visibility Toolkit if

  • You track 100 to 350 prompts on a single engine. Semrush costs $219 for 100 and $519 for 350, against $245 and $579 for Promptwatch.
  • You already pay for Semrush or want SEO and AI visibility in one Semrush One subscription.
  • You want topic-level prompt research with volume, difficulty, and intent, and the Claude connector for Semrush One subscribers.
  • You want Prompt Tracking in more than 220 countries and territories, with PDF and CSV exports.

Recent Changes to Promptwatch and Semrush

Both vendors ship often, and the dates show how current any price quote is.

  • April 28, 2026: Adobe completed its acquisition of Semrush.
  • August 26, 2026: Semrush launched an official connector for Claude, available to Semrush One and SEO Classic subscribers.
  • September 22, 2026: Promptwatch added Custom Dashboards, which save the Overview with a team's own filters, date range, models, and widgets as a tab.
  • September 30, 2026: Promptwatch added an organization Audit log that lists every change, who or what made it, and when.
  • October 2, 2026: Promptwatch made Codex and Claude Code available as tracked models for every customer.
  • October 12, 2026: Promptwatch's content agent no longer needs a tracked prompt, so it can write about any topic, query fanout, or cited page.
  • October 16, 2026: Promptwatch added a Visitor Analytics toggle that counts ChatGPT visits that arrive without a referrer, after ChatGPT stopped sending one on October 8.

Where the Two Tools Are Headed in 2027 and Beyond

Promptwatch: Promptwatch added a Social channels page on September 30, 2026, where teams add the Reddit, YouTube, and LinkedIn accounts their brand runs and see how often AI cites them. On September 23 it added visitor analytics to its agency plans, and on October 14 it added dashboard templates and a Top LinkedIn Posts widget.

Semrush: Adobe completed its acquisition of Semrush on April 28, 2026, and said Semrush customers can expect continued investment and an expanded product roadmap as the companies integrate. On August 26, 2026, Semrush launched an official connector for Claude.

So if you are choosing between them, count the prompts and engines you need, then price both tools on that exact setup.

Data Collection and Methodology

Prices and plan details come from each vendor's pricing and help pages as of October 29, 2026. Changelog and press release dates in the recent changes list come from pages captured October 28 and 29, 2026. All prices are list prices in US dollars per month before tax, billed monthly unless the row says otherwise. Semrush's pricing page lists $99 per domain per month billed annually, while its help page lists $99 per month, so the monthly-billing price may differ. A "prompt" is one question the tool asks the AI engines. Promptwatch Enterprise is quoted privately, and its agency plan prices did not load in our capture, so no agency workload is priced. Promptwatch's pricing page also lists a free Explore tier in its structured data, which we did not price because the page shows no limits for it. Team seat counts follow the pricing table as published.

Semrush Enterprise is quoted privately, and the Semrush One bundle prices did not load in our capture, so neither appears in the cost table. Semrush assigns each Prompt Tracking campaign to one engine and does not state how it counts one prompt run on several engines, so we show the one-engine cost and a three-engine cost that treats each engine as its own prompt allowance. We calculated products, differences, and ratios from the published values.

Semrush publishes one AI Visibility Toolkit plan at $99 per domain, prompt add-ons at $60 per 50 prompts, and extra users, domains, or locations at $99 each. Promptwatch publishes its own tiers, listed in the matrix above.

Sources

  1. Top GEO Agencies analysis of Promptwatch and Semrush AI Visibility Toolkit plans, prices, and limits, conducted October 2026. Download the data (CSV)
  2. Promptwatch, Pricing, https://promptwatch.com/pricing, captured October 29, 2026.
  3. Semrush, AI Visibility Toolkit pricing, https://www.semrush.com/pricing/ai/, captured October 29, 2026.
  4. Semrush Knowledge Base, AI Visibility Toolkit overview, https://www.semrush.com/kb/1493-ai-visibility-toolkit, captured October 29, 2026.
  5. Semrush Knowledge Base, Prompt Tracking, https://www.semrush.com/kb/1503-prompt-tracking, captured October 29, 2026.
  6. Promptwatch, Changelog, https://promptwatch.com/changelog, captured October 28, 2026.
  7. Semrush Newsroom, Adobe Completes Semrush Acquisition, April 28, 2026, https://www.semrush.com/news/455953-adobe-completes-semrush-acquisition-strengthening-cx-enterprise-with-enhanced-brand-visibility-capabilities, captured October 29, 2026.
  8. Semrush Newsroom, Semrush Launches Official Connector for Claude, August 26, 2026, https://www.semrush.com/news/469301-semrush-launches-official-connector-for-claude-bringing-marketing-intelligence-into-ai-conversations, captured October 29, 2026.