Andrea Volpini

Cofounder and CEO

WordLift

Andrea Volpini is cofounder and CEO of WordLift, whose software helps brands publish structured identity that machines can parse. He argues that generative engines need clear entities and corroboration, not only keyword-tuned pages.

Entities and Google's AI Mode

Volpini's WordLift work treats entities and knowledge graphs as the material generative engines use when they decide whom to cite. Conference sessions with partners such as iPullRank show how entity-aware content appears in Google's AI Mode and related surfaces.

Entities and Google's AI Mode

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