Ashwin Kalyan
Independent researcher
Independent research
Ashwin Kalyan is an independent researcher based in Seattle, Washington, and a co-author of GEO: Generative Engine Optimization, the KDD 2024 paper. He helped shape the evaluation design behind GEO-bench, including how visibility gains were compared across domains.
Research in Seattle
Kalyan appears on the GEO preprint as an independent researcher in Seattle, alongside Tanmay Rajpurohit. He shares the author line with Pranjal Aggarwal and the Princeton co-authors.
Designing GEO-bench Evaluations
Kalyan's contribution in public summaries of the work centers on evaluation design: how to measure visibility inside generative responses and how to compare strategies across domains.
The paper reports sizable visibility lifts under certain interventions in its test setting, while warning that efficacy varies by domain. That caution is part of the scholarly claim.