Bryan Fowler is president of the Amazon division at Intero Digital, the full-service digital marketing agency led by CEO Marc Blumberg. Based in Salt Lake City, Utah, he leads the team that runs Amazon advertising, seller and vendor accounts, and product listings for Intero's clients, and he writes about how Amazon's AI shopping tools change what it takes to sell there.
Rising to Division President at Intero
Fowler joined Intero's Amazon marketing division in January 2020 as director of account management, working from Farmington, Utah, according to his LinkedIn profile. He became president of the division in December 2023.
Writing on Amazon's Rufus
Much of his public writing argues that Amazon's AI features steer shoppers toward product listings that answer their questions and away from listings that do not. In an April 2026 Intero article he described asking Rufus, Amazon's AI shopping assistant, a few questions about fit and use on a product page. When that product missed one of his requirements, Rufus offered to help him find better options and showed competing products that met it. "Rufus will recommend your competitor if your listing fails to answer a shopper's question clearly," he wrote.
In an August 2026 piece for DesignRush he took up Shop Direct, an Amazon program that places products from outside retailers in Amazon's own search results and had grown to more than 100 million products from over 400,000 merchants. "I've spent years helping brands get noticed on Amazon," he wrote, adding that most sellers had not updated their strategies for that wider field of competitors. His advice was to keep prices current in real time, to "audit your catalog data as carefully as you would audit a website for technical SEO," and to make a brand's differences plain on the listing itself.
He also writes Intero's guides to Amazon's sales calendar. In a post on fall 2026 deadlines he warned sellers that an arrival deadline is the date inventory must be checked in at an Amazon fulfillment center, so shipping on that date is too late. "In my years working with Amazon sellers and vendors, the pattern never changes: The brands that win Q4 treated September like it was already Q4," he wrote.