Chase McGee is founder and CEO of Focus Digital, the Greensboro SEO and GEO agency he built for small and midsize businesses that need expert search work at retainers they can afford. He stays involved in client campaigns and has put generative engine optimization inside every Focus program since 2024.
Campaigns Before Focus Digital
Before founding Focus Digital, McGee led six- and seven-figure marketing campaigns across ecommerce, restaurant, medical, and professional-services industries. He also cofounded a software company in the automotive industry, helping dealerships optimize marketing and internet sales processes.
Founding Focus Digital in Greensboro
McGee founded Focus Digital in Greensboro in 2018 to sell expert-level SEO at price points small and medium-sized businesses can afford. The firm's public story centers on custom strategic plans, content built for revenue-driving keywords, and breaking clients even on SEO investment as quickly as possible so long-term partnerships stick.
On the company page, McGee describes himself as actively involved in all client campaigns. The client book runs across healthcare, home services, restaurants, manufacturing, and other mid-market categories.
GEO in Every Campaign
Since 2024 Focus has treated generative engine optimization as part of every campaign rather than an optional add-on. Public materials describe prompt baselines across major AI engines as a measurement start, sitting beside classic SEO content plans.
McGee has also interviewed practitioners such as Evan Bailyn on GEO for Focus Digital's site.
Strategic Plans and GEO Baselines
Focus strategic plans outline roughly fifty revenue keywords, content plans, conversion recommendations, and technical health, then writers execute against that brief. GEO work inherits the same structure: measure how AI engines answer buyer questions, then build content and corroboration that can earn recommendation as well as rankings.
Matthew Hilu appears on some Focus leadership materials beside McGee.