Chris Dreyer is founder and CEO of Rankings.io, the law firm marketing agency he started in 2013, which focuses on personal injury firms and has more than 240 full-time staff. He wrote two books on legal marketing and agency growth and hosts the Personal Injury Mastermind podcast.
Thirteen Years in Legal Search
Dreyer founded Rankings.io in 2013 to do SEO for law firms. His profile on the agency site says he has spent 13 years in legal SEO, helping hundreds of personal injury and plaintiff firms grow caseloads through search.
The agency has appeared on the Inc. 5000 list nine years running, from 2018 to 2026, and its about page says it remains founder-led.
Niching Up
Dreyer wrote Niching Up: The Narrower the Market, the Bigger the Prize, about building a business around one industry, and Personal Injury Lawyer Marketing: From Good to GOAT. His profile says both became Wall Street Journal and USA Today bestsellers.
He hosts the Personal Injury Mastermind podcast and runs PIMCON, a conference for personal injury lawyers.
AI Search for Law Firms
Under Dreyer, the agency added AI search optimization to its program for law firms. Its AI SEO page describes work on firm profiles, citations, schema markup, and content so AI tools recommend a firm, and the agency reports a 992 percent rise in ChatGPT visibility for a Midwest personal injury firm.