Dan Petrovic
Founder
DEJAN
Dan Petrovic is the founder of DEJAN, where he publishes technical research on how generative search systems retrieve, attribute, and surface sources.
Research at DEJAN
Petrovic's write-ups, including DEJAN's pieces on generative search visibility architecture, treat AI-search visibility as an information-retrieval problem with measurable parts, including how attribution and source selection work inside generative answers.