Daniela Pedroza is founder and CEO of Siana Marketing, the Generative Engine Optimization agency she built exclusively for architecture, engineering, construction, design, and home-services firms. She brings a Master of Architecture from UC Berkeley, architecture training from Munich, and marketing roles at Apple and HENN to that work.
Architecture Training in Munich and Berkeley
Pedroza earned a Bachelor in Architecture from the Technical University of Munich and a Master of Architecture from UC Berkeley, then worked inside the construction and design world before full-time marketing. Stints at Apple and at HENN Architects gave her both consumer-tech marketing exposure and first-hand time inside an architecture practice.
Fluent in three languages, she has described Siana's premise in plain terms on the agency about page: most marketing agencies treat architecture and construction firms like any other client and apply generic playbooks to specialized businesses. Siana was built so firms shaping the built environment get marketing that understands what they do.
Founding Siana Marketing
She founded Siana Marketing in 2024 as an AEC-exclusive GEO and SEO practice. The roster stays vertical on purpose: contractors, architects, developers, design firms, and related home-services brands.
Evan Bailyn appears as Partner, advising on thought-leadership SEO and content strategy while remaining CEO of First Page Sage. Sabrina Burner is the senior SEO and AI-search strategist with a decade-plus focus on visibility across classic search and generative discovery.
Interviews on Construction Marketing
In interviews such as her conversation with NY Engineers, Pedroza emphasizes targeted SEO and content strategies for construction businesses rather than one-size playbooks. Siana appears on specialized lists for home builders and PropTech-adjacent marketing.