Jayakumar Muthusamy, known as JK, is a co-founder of TripleDart, the Bengaluru, India, growth agency for B2B software companies, where he heads revenue operations. Before co-founding TripleDart in 2020 he worked in data-heavy marketing roles at Freshworks, Multiplier, and HeyDigital, and he is based in Chennai, India.
Data and Closed Deals at TripleDart
YourStory described data as his main strength when it covered TripleDart's founding in December 2020 by Shiyam Sunder, Manoj Palanikumar, Sabarinathan Rajeswaran, and him. He started as head of SEO and operations and now runs revenue operations, the work of making a client's marketing and sales systems report on the same pipeline.
TripleDart's about page says he builds the marketing engines and sales operations that tie B2B growth to revenue, leading paid search and SEO strategy and end-to-end HubSpot management "turning marketing activity into closed pipeline." His LinkedIn profile says the firm has done that work for more than 100 venture-backed and bootstrapped companies.