Jessica Everitt is Chief Operating Officer at Foundation, the B2B AI-visibility agency where she previously led editorial and client-services teams. An MBA and PMP holder based in Truro, Nova Scotia, she joined in 2023 as Associate Director of Editorial and became COO in 2025 after VP Client Services work.
Rising to COO at Foundation
Everitt joined Foundation in March 2023 as Associate Director of Editorial, then moved through Senior Director of Content Production and VP of Client Services before becoming COO in April 2025. Her own anniversary posts note that nobody involved expected the firm's AI-visibility focus when she started.
Foundation's team page places her as the operator responsible for operational growth and strategy while strategists such as James Scherer lead AI-visibility philosophy in public. Foundation markets itself as an AI visibility agency for B2B tech and SaaS, and its public brand is closely tied to founder Ross Simmonds.