Jim Lecinski
Clinical Professor of Marketing
Northwestern Kellogg School of Management
Jim Lecinski is a clinical professor of marketing at Northwestern's Kellogg School of Management and a former Google vice president. He teaches AI Foundations for Managers and related Kellogg courses that put AI visibility, including GEO concepts, in front of MBA and executive audiences.
From Google to Kellogg
Lecinski spent twelve years at Google, including as vice president of customer solutions for the Americas, and wrote Winning the Zero Moment of Truth. At Kellogg he has won multiple teaching awards including Outstanding Professor of the Year.
Courses such as AI Foundations for Managers and AI-native marketing offerings treat AI visibility as layered and personalized. His public notes warn that anonymous share-of-model scores miss logged-in user state.
Email and Loyalty in AI Discovery
After the iPullRank Personal Intelligence study, Lecinski told marketers that email and loyalty programs are now inputs to LLM discovery.
Lecinski teaches AI Foundations for Managers and related Kellogg courses that put AI visibility, including GEO concepts, in front of MBA and executive audiences.