Joan Buarao-Atizado is head of marketing at Kalicube, the digital brand consultancy founded by Jason Barnard that works on how Google and AI assistants describe people and companies by name. Based in Albay, in the Bicol region of the Philippines, she joined Kalicube in 2021 to run its social media and now leads its marketing team.
From Social Media to Head of Marketing
Buarao-Atizado joined Kalicube in June 2021 as its social media manager, bringing experience as a social media assistant and social media manager, according to her Kalicube profile. Kalicube began as a one-person operation run by Barnard, and the company's account of its April 2024 team conference in Puerto Princesa, Palawan, names her among the early hires who helped it grow into a company with its own identity. That account also records her move from social media manager to head of marketing, a role her LinkedIn dates to 2024.
She now leads Kalicube's marketing with The Kalicube Process, the firm's method for shaping what search engines and AI systems understand about a brand. Her line on the Kalicube team page reads: "Your Personal Brand Means Nothing Without Entity Understanding."
At the 2024 conference she cooked with Team Bicol, one of three groups in the team's cooking contest.