Julian Canlas is founder and CEO of Embarque, the revenue-driven SEO agency he started in 2020 for SaaS companies and startups. The firm sells technical SEO, content, link building, and AI search optimization aimed at pipeline outcomes.
Founding Embarque in 2020
Canlas founded Embarque in 2020 as a productized SEO and content agency for SaaS companies and startups, and he remains founder and CEO. He also goes by Jules Ignacio Canlas, and LinkedIn lists his title as Director.
Embarque's public service line covers technical audits, content, link building, programmatic SEO, and more recently AI search optimization for ChatGPT, Perplexity, and related engines. The firm frames success as whether organic and generative visibility produce customers.