Kartik Hosanagar
Professor
Wharton School
Kartik Hosanagar is a professor at the Wharton School who helps lead its AI & Analytics Initiative. His Wharton AI in Marketing executive program is among the few top-MBA offerings that names large language model optimization (LLMO) next to brand strategy.
AI in Marketing at Wharton
Hosanagar's faculty profile ties him to Wharton's MBA and executive offerings on AI for business. The executive program AI in Marketing: Creating Customer Value in an AI-Driven Enterprise names LLMO in its curriculum.
Wharton faculty and doctoral research on how firms tailor content for AI models, including work on generative engine optimization, sits behind that curriculum, along with Wharton's Generative AI Adoption Report and AI for Business MBA major.