Kelly Cutler
Associate Professor
Northwestern Medill
Kelly Cutler is an associate professor at Northwestern University's Medill school, where she teaches digital marketing and visual communication. In Spiegel Research Center and ANA-amplified work she argues that GEO is the new SEO and that authentic thought leadership sends signals generative engines use when they choose sources.
Spiegel Research and Medill Courses
Cutler works on Spiegel Research Center projects on how AI changes search and brand discovery, and those features quote her on building content libraries that send relevance signals to generative engines. Medill's Marketing in the Age of AI and AI-Driven Digital Marketing offerings carry that work into graduate classrooms.