Kent Lundin
Digital marketing faculty
Brigham Young University-Idaho
Kent Lundin teaches digital marketing at Brigham Young University-Idaho and publishes open GEO teaching modules that define generative engine optimization as structuring content so models can retrieve, understand, and cite it.
The AI Co-Creation Method
Lundin's teaching pages include modules on the new search landscape and entity recognition, with examples from ChatGPT and Gemini. His AI Co-Creation Method uses iterative AI-driven inquiry so students go past SEO checklists toward content that models can treat as a reliable source.