Keroles Mousa is head of PPC at VOCTOS, the Cairo, Egypt, search and AI-search agency led by Beshoy Adel. He runs paid search across Google Ads, Microsoft Advertising, and YouTube, and he writes the agency's coverage of how ChatGPT's ad program is reaching Arab markets.
Paid Search at VOCTOS
Mousa's VOCTOS profile credits him with three years of hands-on PPC campaign management, along with bid testing, budget allocation, and team leadership. The same page cites a translation-services account where he cut cost per click by 53% and raised the conversion rate by 164.7%.
His other posts for the agency cover Google Ads for Egyptian brands, social media marketing in Egypt, and VOCTOS's status as a 2025 Google Premier Partner.
Tracking ChatGPT Ads in Arab Markets
In August 2026 he published a set of articles on OpenAI's ad program for VOCTOS clients in Egypt and the Gulf. When they first ran, OpenAI's Ads Manager showed nine countries and none in the Middle East or North Africa. He updated the pieces in September after the program opened to Egypt and other Arab markets, and his availability article later counted 56 countries and 13 Arab markets, with financial, health, and legal advertisers outside the United States still barred.
A companion piece argues that ChatGPT ads never reach Plus, Pro, Business, Enterprise, or Edu subscribers, which caps paid reach among the users most likely to have budgets. He uses that limit to make the case for pairing ads with organic visibility inside ChatGPT answers.