Kristi Hoyle is CEO of Kaizen, the London digital PR, SEO, GEO, and social agency, and took the role in October 2026. She joined Kaizen in 2021 after client service roles at QueryClick and 4Ps Marketing, and as managing director she widened the agency from SEO into GEO and social.
Client Service Roots
Hoyle began in SEO and content roles at iProspect, Axonn, and NewsReach, then served as business director at 4Ps Marketing. She was head of client services at QueryClick before joining Kaizen as client service director in November 2021.
Five Years at Kaizen
At Kaizen she moved from client service director to operations director, chief operating officer, and in 2025 managing director. Kaizen's CEO announcement says that as managing director she led the shift from SEO specialist to an agency covering SEO, digital PR, social, and GEO, and won NEXT, Skyscanner, MoneySuperMarket, and Quidco as clients.
Founder Pete Campbell, the majority shareholder, returned to chair when she became CEO on October 2, 2026.
Plans for GEO and Astro
As CEO, Hoyle plans to scale Kaizen's GEO and social work and build out Astro, the agency's own agentic AI platform. Its GEO service tracks AI visibility with prompt banks and uses the sources AI tools cite to aim digital PR.