Maria Mercanti-Guérin
Maître de conférences HDR
IAE Paris-Sorbonne Business School
Maria Mercanti-Guérin is a maître de conférences HDR at IAE Paris-Sorbonne Business School, where she teaches digital marketing and generative AI. She publishes open GEO teaching tools, including audit guides and a visibility calculator for ChatGPT and Perplexity.
Open Teaching Tools for GEO
Mercanti-Guérin specializes in digital marketing, artificial intelligence, and generative engine optimization. Her audit guides and visibility calculator sit beside INDEXÉ Studio, a multi-quarter simulation where student teams allocate budgets across SEO, GEO, and advertising. Her site also packages prompts and exercises so other instructors can run GEO labs.