Miguel Maio
Guest professor and trainer
Leiria Business School / SKEMA / ISCTE
Miguel Maio runs Generative Engine Optimization courses for Leiria Business School in Portugal and teaches SEO and AI marketing as a guest professor at SKEMA Business School and ISCTE.
From Mercedes-Benz to Teaching
Maio's earlier roles include global SEO at Mercedes-Benz and head-of-search roles in WPP-group agencies. He has taught digital marketing since 2009 across SKEMA campuses, ISCTE, Lisbon Digital School, and ETIC, with current work centered on SEO meeting generative AI.
The Leiria Business School Course
Leiria Business School's GEO program combines how AI engines select sources with lab work on professional tools. Students leave with a diagnosis of their own site and a 30-day roadmap aimed at being cited and recommended by AI assistants.