Nick Koudas
Professor of Computer Science
University of Toronto
Nick Koudas is a professor of computer science at the University of Toronto. With Mahe Chen, Xiaoxuan Wang, and Kaiwen Chen, he compared AI search with Google across verticals, languages, and phrasings, and found that AI engines leaned heavily on earned media and favored large brands.
Database Research at Toronto
Koudas's academic career is in computer science at the University of Toronto, with a long record in data management and search-related systems.
Comparing AI Search with Google
With coauthors Mahe Chen, Xiaoxuan Wang, and Kaiwen Chen, Koudas published a comparative study of AI search systems and Google across verticals, languages, and phrasings. In their analysis, AI engines leaned heavily on earned media and favored large brands relative to the classic results page mix.
The study was posted on arXiv in 2025.