Rahul Vij is co-founder and chief executive of WebSpero, the digital marketing and web development agency in Mohali, in Punjab, India, that he started in 2014 with Gursharan Singh. He leads the firm's marketing and growth side, including SEO, generative engine optimization, paid media, and content, while Singh leads design and development.
From Panjab University to Incrementors
Vij studied at Panjab University from 2010 to 2014 and later completed an MBA at the Indian School of Business, according to his Crunchbase and LinkedIn profiles. Before WebSpero he was a director at Incrementors Web Solutions, an online marketing firm in Chandigarh, India, a role those profiles date from 2012 into mid-2015.
Co-founding WebSpero
He co-founded WebSpero Solutions with Singh in June 2014. The agency's About page describes him as the marketing and growth partner who builds campaigns across SEO, including generative engine optimization and ChatGPT SEO, digital advertising on Google, YouTube, LinkedIn, and Amazon, and content writing. It credits his team with helping more than 1,000 brands improve digital visibility. "Modern digital marketing is no longer just about generating clicks; it is about leveraging predictive data, AI-driven search, and hyper-targeted advertising to turn brand visibility into measurable ROI," he says there.
On his author page he writes that original, useful content is the foundation both search engines and AI models reward, and that he directs SEO and GEO strategy so client work performs in classic rankings and in AI Overviews and large-language-model citations alike.
Writing on Teams and Culture
In a March 2022 HackerNoon essay, Vij described how he runs meetings and supports remote staff. He assigns one person in each meeting the job of "Eagle Eye," whose role is to keep the discussion on the agenda and on time. He also wrote about anonymous stress surveys, mentor-led onboarding, and weekly wellness sessions during the Covid period. His HackerNoon and about.me profiles call him a theater enthusiast who likes talking about digital marketing.