Ross Green is founder and CEO of Embryo, the Manchester, United Kingdom agency for SEO, GEO, paid media, and digital PR that he started in 2015. He studied at Manchester Metropolitan University and worked in sales and business development before founding the agency, and he became its CEO in November 2024.
Sales Before Search
Green trained in sales at Pareto Law and then worked as a business development manager at Creare, a web agency, before starting Embryo in Manchester in 2015. He spoke about building the agency in an interview with New Business.
A Full-Service Agency
Embryo now sells SEO, GEO and AEO, paid search, paid social, digital PR, and content. Its who we are page describes its own data tools, which it calls Supertools, and the agency says it manages more than an estimated $2.7 million a month in Google ad spend.
Green became CEO in November 2024, with Lloyd Morris-Fletcher as managing director.
Adding AI Search
The agency's GEO and AEO page describes content written for ChatGPT, Gemini, and Google AI Overviews, built on its SEO work. Green writes on the agency blog about search and AI.