Stephanie Peterson is chief marketing officer of Ignite Visibility, the San Diego, California, digital marketing agency co-founded by John Lincoln and Krish Coughran. Based in Littleton, Colorado, she took the CMO seat in January 2026 after years leading product and marketing teams at EverCommerce, Thryv, and earlier Yellow Pages and radio-digital agencies.
Product and Marketing Roles Before Ignite
Peterson earned a bachelor of arts from Brown University, according to her LinkedIn profile. Her career since has mixed agency and software marketing. LinkedIn lists her as digital agency director at Entercom SmartReach Digital from 2013 to 2018, director of business strategy and planning at DexYP from 2015 to 2018, and director of product engineering and development at Thryv from 2018 to 2021.
From November 2021 to January 2026 she was vice president of product and marketing for martech solutions at EverCommerce, the Denver-area software company that sells marketing and business tools to service businesses. Ignite's team page describes that path as work across martech, digital marketing, and product-led growth.
Named Chief Marketing Officer in 2026
In January 2026 Ignite Visibility announced a leadership evolution that named Coughran chief executive officer, moved Lincoln to executive chairman, and promoted Adam Hutcheson to president. The same PR Newswire release named Peterson chief marketing officer, saying she would oversee marketing strategy across Agency Services, Product, Radius, and the Ignite Visibility brand.
Her Ignite bio says she leads marketing strategy, brand positioning, and go-to-market execution for an agency that combines digital marketing programs with its Rallio software suite for multi-location and franchise brands.