Vijay Viswanathan
Faculty
Northwestern Medill
Vijay Viswanathan is a faculty member at Northwestern University's Medill school, where he teaches in the professional IMC program, including the AI-Driven Digital Marketing short course.
Teaching at Medill
Viswanathan's Medill teaching includes short courses on AI-driven digital marketing with industry guest speakers. IMC courses at Medill cover SEO, paid search, and analytics, and the school's Spiegel Research Center published GEO Is the New SEO.