Vivek Farias
Professor
MIT Sloan School of Management
Vivek Farias is a professor at the MIT Sloan School of Management whose research covers experimentation, ranking, and large-scale decision systems. He is a senior author on E-GEO, an e-commerce generative engine optimization benchmark built around rank-change metrics.
Ranking Research and E-GEO
Farias's research includes award-winning work deployed with major platforms. With Tianyi Peng, whose MIT PhD he advised, and other coauthors, he helped introduce E-GEO, a dataset and meta-optimization loop for rewriting product descriptions so generative shopping engines rank them higher, while testing whether gains survive simple manipulation defenses.