Wil Reynolds is founder and CEO of Seer Interactive, the Philadelphia digital marketing agency he started in 2002 after a boss blocked his lunch-break volunteering. A former teacher turned data-obsessed search leader, he is one of the field's most frequent keynote voices and has pushed Seer into large public studies of LLM answers and AI Overviews click-through.
Founding Seer Interactive in 2002
Reynolds founded Seer Interactive in 2002 with a mission that mixed client results and community work. The origin story he still tells is simple: a boss would not let him volunteer on his lunch break, so he built a company that would. Seer grew into a B Corp digital agency focused on SEO, paid, social, and analytics for large enterprises, with a culture that treats ROI tracking and community giving as the same operating system.
He remains founder and CEO (some bios also list him as VP of Innovation) and averages ten to twenty keynotes a year on stages including MozCon and SearchLove. Alisa Scharf later built Seer's AI practice.
Search Data Across the Business
Seer's public brand has long been measurable search: integrated data, proprietary tooling, and published studies. Reynolds talks about using integrated search data across the business, not only inside a marketing silo, and about embracing AI instead of fighting it as a threat to the agency model.
When AI Overviews and LLM answers started changing discovery, Seer published large studies and used the findings in client strategy and in Reynolds's conference talks.
Seer's GEO Olympics Study
Seer's GEO Olympics study analyzed more than 231,000 LLM responses across seven platforms, giving marketers a rare multi-engine snapshot of how generative systems answer. The firm's multi-part series on AI Overviews and click-through rates, including a 2026 CTR update, is widely cited in marketing planning.
Reynolds uses those studies the way he used earlier SEO data: to force clearer conversations about what changed for users and what still converts. Seer has publicly recruited SEO and GEO talent with the line that every SEO role is now an SEO-plus-AI role.
The Local GEO Academy
Reynolds also launched a Local GEO Academy that pays young people to learn and test AI search. Community and philanthropy remain part of the Seer story, including support for organizations such as Covenant House and Philadelphia youth programs highlighted on his Seer bio.
Personally he talks about living a life of "enough," including sharing large shares of company profits with the team and investing heavily in R&D.
Seer has also publicly discussed open-sourcing internal GEO strategy tooling.