Will Melton
Instructor
University of Richmond School of Professional & Continuing Studies
Will Melton is an instructor at the University of Richmond School of Professional & Continuing Studies, where he teaches Building Brand Authority in an AI-Driven Search World, with GEO and AI search strategy as explicit course outcomes.
An AI Search Course in Richmond
Melton's continuing-education course covers brand authority when AI systems mediate discovery, and completers can earn an AI Search Strategy digital badge. After an initial 2026 session he ran additional installments as demand from working marketers continued.