Zacharias Xiroudakis is managing director of Minuttia, the Greek content and SEO agency that works for B2B software companies on visibility in Google and AI assistants. A Greek philology graduate of the University of Crete, he joined Minuttia as a content writer, produced its podcast The SaaS SEO Show, and ran the agency's own marketing before he was named managing director in December 2025.
Philology at the University of Crete
He studied Greek philology at the University of Crete. In 2019 he started Learn and Grow, which he describes as a media company for college students, and he later worked as a digital marketing specialist at Hashtag Digital.
He joined Minuttia as a content writer, a role that included interviewing clients to gather material for articles. In Minuttia's December 2025 announcement of his appointment, the agency said he "helped shape how we connect content and SEO into one growth system built for modern search."
Producing The SaaS SEO Show
As producer of The SaaS SEO Show, Minuttia's podcast with guests from software companies, he handled every part of production except the recording. When it passed 100 episodes he wrote that the job was "time consuming," with guest communications and vendor management, and advised hosts to keep templates for every email, record interviews on one set day each month, and always book more guests than needed because "many people won't make it to be in the call."
He later led brand growth and acquisition channels for the agency itself, covering its blog, LinkedIn, email, LinkedIn ads, events, and referral program, before taking over as managing director. In 2026 he spoke on the Google Ads and AI automation panel at SERP Conf. in Sofia, Bulgaria.