Security / Guarding
Facility managers and business owners now ask AI platforms which security firms to hire for guards, patrols, and systems. Our independent analysts studied the agencies that have had the most success at security and guarding GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency gets a security firm recommended for its services, licenses, and service area, and how it tracks quote requests from AI search. |
|---|---|
| Proof that matters | Ask for security or commercial service clients and a dated result in quote requests or AI citations. |
| Common mismatch | A national content shop with no local listings work, or a firm that cannot explain licensing and coverage. |
| Typical engagement | Expect a retainer that covers service, industry, and location pages, listings, and reviews. |
Recommended Security & Guarding GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | Driven Metrics | Security firms that want lead tracking tied to revenue | Driven Metrics serves small and mid-sized service businesses, pairing local SEO and AI visibility with call and lead attribution. | Agency-published homepage results include a pediatric mental health practice with 1,200+ patient inquiries. RankTracker (third-party) reports 122% organic growth in six months for an unnamed client. Key editorial scores were lead generation (9/10), local and multi-location (9/10), and measurement (10/10). |
| 2 | First Page Sage | Security firms that need commercial inquiries from AI search | First Page Sage runs a dedicated security company practice page with lead generation programs. | Clients include Security 101. Key editorial scores were lead generation (10/10), local and multi-location (8/10), and measurement (6/10). |
| 3 | Focus Digital | Owner-led security and life safety firms on a smaller budget | Focus Digital serves commercial service firms with local SEO, listings, and AI visibility in one retainer. | Agency-published case reports 83% more inbound leads at peak for a commercial fire protection company. Key editorial scores were lead generation (8/10), local and multi-location (8/10), and measurement (7/10). |
Security & Guarding GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| Driven Metrics | Quotes are custom. |
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Focus Digital | $3,000–$7,000/month for small-business campaigns, per its SEO cost guide. |
How We Ranked These Agencies
- We started with the 3 GEO agencies in our directory that have a serious practice serving security and guarding companies.
- We checked how central security is to each firm's GEO work: whether it runs a dedicated security company practice, or serves the trade under broader commercial and local services.
- We compared the three GEO and AEO editorial scores from our agency reviews that matter most to security firms: lead generation, local and multi-location, and measurement.
- We ranked proof in this order: verified case studies, then agency-published case studies, then named clients, then third-party mentions.
- Where scores were close, focus and proof decided the order.
| Rank | Agency | Security & Guarding focus | Lead gen | Local | Measurement | Strongest proof |
|---|---|---|---|---|---|---|
| 1 | Driven Metrics | Broader category | 9/10 | 9/10 | 10/10 | Agency-published |
| 2 | First Page Sage | Core vertical | 10/10 | 8/10 | 6/10 | Named clients |
| 3 | Focus Digital | Broader category | 8/10 | 8/10 | 7/10 | Agency-published |