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Driven Metrics

This Chicago SEO/GEO firm works with small and midsize companies on local and AI-search leads, and reports GEO, local SEO, and agentic search on one dashboard.

High confidenceAnalytics-first SEO, GEO, and agentic search
Driven Metrics homepage

Facts

Websitedriven-metrics.com
HeadquartersChicago, Illinois
Founded2025
OwnershipFounder-owned
StanceSEO practice with GEO
Typical buyerSmall and midsize healthcare, home services, SaaS, and professional services
DeliverySMB retainer with shared dashboards
VerticalsAutomotive, Hospitality, HR Tech / Staffing, Accounting, Wealth Management, Real Estate, Staffing Agencies, Dental, Plastic Surgery, Law Firms, Medical (clinics & hospitals), Logistics & 3PL, Home Services, Healthcare, Local Services, Nonprofit, Agriculture, Senior Care / Assisted Living, Pest Control, HVAC, Landscaping / Lawn Care, Mental Health / Behavioral Health, Printing / Signage, Plumbing, Roofing, Cleaning Services, Moving / Relocation, Funeral / Death Care, Optometry / Eye Care, Security / Guarding, Equipment Rental, Religious Organizations / Faith, Restaurants
SpecialtiesAEO Measurement / Tooling, Local SEO / Local GEO, Lead Generation, Startups / SMB, Agentic Search Optimization

GEO / AEO philosophy

Driven Metrics believes AI search only earns its keep when reporting is honest about what can be proven and what still cannot. GEO rides on the same lead-generation SEO small businesses already buy, with dashboards aimed at cost-per-lead and traffic value rather than vanity mentions.

Offering

  • Combines SEO, local SEO, GEO, and agentic search as one stack.
  • Provides dashboards aimed at cost-per-lead, traffic value, and ranking.
  • Publishes ASO pages that describe custom tracking protocols where off-the-shelf analytics lag.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO7
2
Lead generation9
3
Thought leadership6
1
Entity / knowledge graph6
2
Local / multi-location9
6
Enterprise readiness4
2
Innovation8
3
Measurement10
5

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 35%Paid 5%Content 10%GEO / AEO 25%Classic SEO 25%

Best At

  • GEO measured as cost-per-lead and traffic value
  • SMB healthcare, home services, SaaS, and professional services
  • dashboards that show SEO, GEO, and agentic search together

Poor Fit When

  • you need enterprise information retrieval
  • the goal is a thought-leadership studio
  • your firm needs RFP-fluent construction GEO for an AEC firm

Clients

No named clients recorded for this profile.

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

Driven Metrics’s key innovation is treating measurement as the product: live dashboards that keep cost-per-lead and traffic value visible while AI-mention metrics are still immature. The SEO and GEO craft underneath follows best-in-class practice; what clients buy is the reporting honesty around it.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costDriven Metrics

Practice timeline

2025

Founded

Founded by Emily Connor.

July 2025

Public site

Domain registered July 13, 2025.

2025

Published about-page methodology

Public about page describes the Chicago practice and reporting stance.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Emily ConnorFounder & CEOEmily Connor founded Driven Metrics in Chicago and leads the boutique SEO, GEO, and content practice focused on small and midsize businesses.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageRankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026)
2 - Case StudiesNone recorded
3 - Named ClientsNone recorded
4 - Anecdotes“I can open the dashboard any day and see exactly what they are working on and what it is producing.” ◆ “They care about qualified leads instead of traffic charts. Our sales team noticed the jump in lead quality within a couple of months.” ◆ “Finally, an SEO agency that understands healthcare. They built our content strategy around patient education while staying compliant with all regulations.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Named clientsNone recorded in this edition.None recorded
Claimed case materialUnnamed SaaS client (as reported by RankTracker)Claimed
Original researchPublic ASO pages that refuse false precision on agentic tracking. No named method paper beyond the site.Directory note
Tools / productClient dashboards for SEO/GEO/ASO; not a stand-alone SaaS product in this edition.As published
Third-party writeupsRankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026)Third party

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