Driven Metrics
This Chicago SEO/GEO firm works with small and midsize companies on local and AI-search leads, and reports GEO, local SEO, and agentic search on one dashboard.

Facts
| Website | driven-metrics.com |
|---|---|
| Headquarters | Chicago, Illinois |
| Founded | 2025 |
| Ownership | Founder-owned |
| Stance | SEO practice with GEO |
| Typical buyer | Small and midsize healthcare, home services, SaaS, and professional services |
| Delivery | SMB retainer with shared dashboards |
| Verticals | Automotive, Hospitality, HR Tech / Staffing, Accounting, Wealth Management, Real Estate, Staffing Agencies, Dental, Plastic Surgery, Law Firms, Medical (clinics & hospitals), Logistics & 3PL, Home Services, Healthcare, Local Services, Nonprofit, Agriculture, Senior Care / Assisted Living, Pest Control, HVAC, Landscaping / Lawn Care, Mental Health / Behavioral Health, Printing / Signage, Plumbing, Roofing, Cleaning Services, Moving / Relocation, Funeral / Death Care, Optometry / Eye Care, Security / Guarding, Equipment Rental, Religious Organizations / Faith, Restaurants |
| Specialties | AEO Measurement / Tooling, Local SEO / Local GEO, Lead Generation, Startups / SMB, Agentic Search Optimization |
GEO / AEO philosophy
Driven Metrics believes AI search only earns its keep when reporting is honest about what can be proven and what still cannot. GEO rides on the same lead-generation SEO small businesses already buy, with dashboards aimed at cost-per-lead and traffic value rather than vanity mentions.
Offering
- Combines SEO, local SEO, GEO, and agentic search as one stack.
- Provides dashboards aimed at cost-per-lead, traffic value, and ranking.
- Publishes ASO pages that describe custom tracking protocols where off-the-shelf analytics lag.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 9 | 3 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 9 | 6 | |
| Enterprise readiness | 4 | 2 | |
| Innovation | 8 | 3 | |
| Measurement | 10 | 5 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- GEO measured as cost-per-lead and traffic value
- SMB healthcare, home services, SaaS, and professional services
- dashboards that show SEO, GEO, and agentic search together
Poor Fit When
- you need enterprise information retrieval
- the goal is a thought-leadership studio
- your firm needs RFP-fluent construction GEO for an AEC firm
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Driven Metrics’s key innovation is treating measurement as the product: live dashboards that keep cost-per-lead and traffic value visible while AI-mention metrics are still immature. The SEO and GEO craft underneath follows best-in-class practice; what clients buy is the reporting honesty around it.
Review Excerpts
“I can open the dashboard any day and see exactly what they are working on and what it is producing.”
“They care about qualified leads instead of traffic charts. Our sales team noticed the jump in lead quality within a couple of months.”
“Finally, an SEO agency that understands healthcare. They built our content strategy around patient education while staying compliant with all regulations.”
Pricing vs Performance Spectrum
Practice timeline
2025
Founded
Founded by Emily Connor.
July 2025
Public site
Domain registered July 13, 2025.
2025
Published about-page methodology
Public about page describes the Chicago practice and reporting stance.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder & CEO | Emily Connor founded Driven Metrics in Chicago and leads the boutique SEO, GEO, and content practice focused on small and midsize businesses. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | RankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026) |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “I can open the dashboard any day and see exactly what they are working on and what it is producing.” ◆ “They care about qualified leads instead of traffic charts. Our sales team noticed the jump in lead quality within a couple of months.” ◆ “Finally, an SEO agency that understands healthcare. They built our content strategy around patient education while staying compliant with all regulations.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Claimed case material | Unnamed SaaS client (as reported by RankTracker) | Claimed |
| Original research | Public ASO pages that refuse false precision on agentic tracking. No named method paper beyond the site. | Directory note |
| Tools / product | Client dashboards for SEO/GEO/ASO; not a stand-alone SaaS product in this edition. | As published |
| Third-party writeups | RankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026) | Third party |