Hospitality
Travelers and event planners now ask AI platforms which hotels, resorts, and venues to book, and the answers draw on reviews and listings. Our independent analysts studied the agencies that have had the most success at hospitality GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency gets a property or brand recommended for its location, amenities, and guest types, and how it tracks direct bookings from AI referrals. |
|---|---|
| Proof that matters | Ask for hospitality clients and a dated result in direct bookings, inquiries, or AI citations. |
| Common mismatch | A B2B lead-generation shop, or a firm with no listings and review work. |
| Typical engagement | Expect a retainer that covers property, location, and amenity pages, listings, and reviews, planned around travel seasons. |
Recommended Hospitality GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Hotels and resorts that need direct bookings from AI search | First Page Sage runs a dedicated hotel practice page with GEO programs for properties and brands. | Clients include The Ritz-Carlton. Key editorial scores were local and multi-location (8/10), entity and knowledge graph (7/10), and measurement (6/10). |
| 2 | Go Fish Digital | Hospitality brands that want SEO built for AI answers as well as Google | Go Fish Digital runs a real estate and hospitality practice and sells SEO built for ChatGPT and Google AI Overviews. | An agency-published case study covers real estate and hospitality clients without the client's name. Key editorial scores were local and multi-location (2/10), entity and knowledge graph (6/10), and measurement (8/10). |
| 3 | Driven Metrics | Hospitality brands that want AI visibility tracked to calls and leads | Driven Metrics lists hospitality among the industries it serves and treats GEO as its lead discipline with call and lead attribution. | Its industries page lists hospitality and events among industries it also serves. No hospitality case studies recorded in this edition. Key editorial scores were local and multi-location (9/10), entity and knowledge graph (6/10), and measurement (10/10). |
| 4 | Deloitte Digital | Hospitality brands that want digital marketing backed by a consulting firm | Deloitte Digital runs a transportation and hospitality practice and pairs digital marketing with consulting-led transformation. | Verified case studies include Astral. Key editorial scores were local and multi-location (2/10), entity and knowledge graph (5/10), and measurement (5/10). |
| 5 | WebFX | Multi-property groups buying GEO inside a broader digital program | WebFX publishes dedicated hospitality, hotel, and tourism marketing pages and runs GEO inside large multi-channel programs. | No hospitality clients or case studies recorded in this edition. Key editorial scores were local and multi-location (7/10), entity and knowledge graph (4/10), and measurement (7/10). |
| 6 | Coalition Technologies | Hospitality brands that want SEO and AI search together | Coalition Technologies runs a travel and hospitality practice and sells AI SEO for ChatGPT, Perplexity, and Google AI Overviews alongside local SEO. | No hospitality clients or case studies recorded in this edition. Key editorial scores were local and multi-location (4/10), entity and knowledge graph (3/10), and measurement (5/10). |
| 7 | DEPT | Hospitality brands that want a global digital agency with SEO and AI search in house | DEPT runs a travel, leisure, and hospitality practice and offers SEO and AI search work inside a global digital agency. | No hospitality clients or case studies recorded in this edition. Key editorial scores were local and multi-location (3/10), entity and knowledge graph (5/10), and measurement (5/10). |
Hospitality GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Go Fish Digital | Quotes are custom. |
| Driven Metrics | Quotes are custom. |
| Deloitte Digital | Quotes are custom. |
| WebFX | $3,000+/month for SEO services, per its pricing page. |
| Coalition Technologies | $1,500–$3,100/month average SEO campaign prices by business type, per its SEO pricing page. |
| DEPT | Quotes are custom. |
How We Ranked These Agencies
- We started with the 9 GEO agencies in our directory that have a serious hospitality practice.
- To qualify, a firm had to sell GEO and show hospitality on its own site: a hospitality service page, work for a hospitality client, or hospitality listed among the industries it serves.
- Each firm received a fit score out of 100. Hospitality depth is worth 20 points, hospitality proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: local and multi-location (14), entity and knowledge graph (12), and measurement (9).
- Hospitality proof ranks hospitality case studies that name the client first, then hospitality case studies without client names, then hospitality clients shown by logo, name, or testimonial, then a hospitality service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Hospitality depth | Hospitality proof | GEO depth | Local | Entity | Measurement | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | Hospitality page (15) | Hospitality client logos (10) | GEO in every program (20) | 8/10 | 7/10 | 6/10 | 70.0 | Top entity score, GEO in every program, a hospitality page, and hospitality client logos. |
| 2 | Go Fish Digital | Hospitality page (15) | Unnamed hospitality case studies (14) | GEO on its hospitality page (15) | 2/10 | 6/10 | 8/10 | 61.2 | A real estate and hospitality page with GEO on it and a hospitality case study without the client's name. |
| 3 | Driven Metrics | Hospitality listed among industries (6) | None recorded (0) | GEO as lead discipline (25) | 9/10 | 6/10 | 10/10 | 59.8 | Top local and measurement scores, GEO as its lead discipline, and hospitality listed among its industries, with no hospitality clients shown. |
| 4 | Deloitte Digital | Hospitality page (15) | Named hospitality case studies (20) | General GEO service (10) | 2/10 | 5/10 | 5/10 | 58.3 | A transportation and hospitality page and a hospitality case study that names the client; AI search work sits in a general service line. |
| 5 | WebFX | Hospitality page (15) | Hospitality page only (5) | GEO on its hospitality page (15) | 7/10 | 4/10 | 7/10 | 55.9 | A tourism and hospitality page with GEO on it, with no hospitality clients shown. |
| 6 | Coalition Technologies | Hospitality page (15) | Hospitality page only (5) | GEO on its hospitality page (15) | 4/10 | 3/10 | 5/10 | 48.7 | A travel and hospitality page with GEO on it, with no hospitality clients shown. |
| 7 | DEPT | Hospitality page (15) | Hospitality page only (5) | General GEO service (10) | 3/10 | 5/10 | 5/10 | 44.7 | A travel, leisure, and hospitality page, with no hospitality clients shown; AI search work sits in a general service line. |