Coalition Technologies
This Los Angeles full-service firm works on ecommerce sites, media, and GEO.
Facts
| Website | coalitiontechnologies.com |
|---|---|
| Headquarters | Los Angeles, California |
| Founded | 2009 |
| Ownership | Founder-owned |
| Stance | Full-service with GEO |
| Typical buyer | Ecommerce and retail brands |
| Delivery | Ecommerce full-service retainer |
| Verticals | Sports / Fitness, Pet Products (DTC), Franchise Systems, Government, Roofing, Plumbing, Pest Control, Marine / Maritime, Education, Automotive, Travel, Hotels, Hospitality, Food & Beverage, CPG, Insurance, Architecture / AEC, Construction, Telecom, Staffing Agencies, Mental Health / Behavioral Health, Landscaping / Lawn Care, Dental, Industrial, Plastic Surgery, Law Firms, Logistics & 3PL, Ecommerce, Retail, Fashion / Beauty, Cannabis, Jewelry, Toys / Kids Products, Wine / Spirits |
| Specialties | E-commerce GEO, Enterprise |
GEO / AEO philosophy
Coalition Technologies holds that for catalog and retail brands, GEO only works when the website, paid media, and content are already in good shape together. Ecommerce operations are the center of gravity for that AI-search work.
Offering
- Offers web, PPC, SEO, content, and GEO with an ecommerce weighting.
- Runs a Los Angeles full-service stack founded in 2009.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 5 | = | |
| Lead generation | 5 | 1 | |
| Thought leadership | 3 | 2 | |
| Entity / knowledge graph | 3 | 1 | |
| Local / multi-location | 4 | 1 | |
| Enterprise readiness | 6 | = | |
| Innovation | 4 | 1 | |
| Measurement | 5 | = |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- ecommerce and retail GEO from a full-service web and media team
- storefront, PPC, SEO, and content as one stack
- Los Angeles full-service operations for catalog businesses
Poor Fit When
- the goal is pure thought-leadership GEO
- your firm needs a B2B SaaS inbound studio
- you need AEC construction shortlists
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Coalition Technologies’s GEO work sits inside ecommerce operations (web, PPC, SEO, and content for catalog and retail brands), with Clutch Spring 2026 GEO Top 15 recognition (paid). That is strong storefront practice extended into AI search, not a thought-leadership GEO thesis.
Review Excerpts
“We switched to Coalition for SEO and PPC after almost five years with another agency. Our only regret is that we did not make the change sooner.”
“My product pages look great now. Communication was essentially immediate, and the issue was understood and corrected within a day.”
“They inherited a messy Magento setup and still got organic traffic and UI improvements moving while we planned the Magento 2 migration.”
Pricing vs Performance Spectrum
Practice timeline
January 2009
Public site
Domain registered January 28, 2009.
September 2009
Founded
Founded by Joel Gross.
2010
Jordan Brannon joined
Named as co-founder in public materials.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Joel Gross | Founder & CEO | Founded Coalition Technologies in Los Angeles in 2009 and remains CEO of the full-service digital marketing agency. |
 Jordan Brannon | Co-Founder & President | Joel’s brother and co-founder who joined early and serves as President; also hosts the agency’s Cyber Salve podcast and contributes via Forbes Business Council. |
 Rebecca Fairbanks | VP of Marketing Services | Vice President of Marketing Services listed on Coalition’s official leadership/team roster. |
 Carl Clark | Director of Digital Strategy | Director of Digital Strategy on Coalition’s published leadership team. |
| Cody Johnston | Director of Marketing — Ecommerce | Director of Marketing for ecommerce accounts on Coalition’s official team listing. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “We switched to Coalition for SEO and PPC after almost five years with another agency. Our only regret is that we did not make the change sooner.” ◆ “My product pages look great now. Communication was essentially immediate, and the issue was understood and corrected within a day.” ◆ “They inherited a messy Magento setup and still got organic traffic and UI improvements moving while we planned the Magento 2 migration.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Original research | Clutch Spring 2026 GEO Top 15 (paid). 2009 founding in Clutch copy. | Directory note |
| Tools / product | No standalone GEO product recorded. | As published |
| Third-party writeups | Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) | Third party |