Skale
This European SaaS agency runs MRR-tied SEO, content, and link programs for growth-stage software brands, with GEO layered on top.
Facts
| Website | skale.so |
|---|---|
| Headquarters | Europe / distributed (SaaS SEO) |
| Founded | 2019 |
| Ownership | Founder-owned |
| Stance | SEO practice with GEO |
| Typical buyer | Growth-stage SaaS ($~3M–$20M ARR band in third-party fit write-ups) buying MRR-tied organic |
| Delivery | Modular SaaS SEO retainer (strategy, content, links, CRO; GEO add-on) |
| Verticals | B2B SaaS |
| Specialties | B2B SaaS, Startups / SMB |
GEO / AEO philosophy
Skale treats organic search as a lead generation path for SaaS companies. They believe organic should answer to signups and MRR the way paid channels do.
Offering
- Builds 90-day SaaS organic roadmaps from a North Star Metric (signups, SQLs, or CAC payback) and a 12-month growth model.
- Places topical English and Spanish SaaS backlinks with live placement reporting, prioritized by modeled MRR impact per page.
- Produces comparison, alternative, and cluster content; ships technical and CRO work; layers GEO via prompt testing, brand-mention outreach, and AI-search attribution reporting.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 5 | = | |
| Lead generation | 5 | 1 | |
| Thought leadership | 4 | 1 | |
| Entity / knowledge graph | 4 | = | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 4 | 2 | |
| Innovation | 5 | = | |
| Measurement | 5 | = |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- MRR-tied SaaS SEO with page-level link prioritization
- English and Spanish SaaS outreach with live placement dashboards
- growth-stage software brands wanting modular strategy, content, and links
Poor Fit When
- the buyer needs a GEO-only measurement shop
- the hire is for a local trades firm
- the goal is AEC-exclusive construction GEO
Clients
| Name | Status |
|---|---|
| HappyScribe | Named client |
| Maze | Named client |
| Holded | Named client |
| Rezi | Named client |
| Attest | Named client |
| Flodesk | Named client |
| G2 | Named client |
| Slite | Named client |
| Lodgify | Named client |
| Wealthsimple | Named client |
| Piktochart | Named client |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Skale’s key innovation is ranking which URLs get outreach by modeled signup and new-MRR potential, then running English and Spanish SaaS link programs with a live dashboard from prospecting to placement.
Pricing
Custom retainers. Omniscient 2026 peer table cites from ~$4,000/mo; Clutch/project floor often ~$5,000+; 2026 roundups place full-service roughly $8,000–$20,000/mo. Migrations from ~€8,000.
Review Excerpts
“The reporting is very clear when a link goes live, which makes it easy to track the impact. Skale also helped us advocate G2’s brand and get high-quality referral traffic.”
“Every month they built about ten unique links for us through guest posting and placements — roughly an 80/20 split — on sites over DR 30 with meaningful traffic, plus a Data Studio dashboard, Slack updates, and NLP reports.”
“We started on their link-building service and later moved into full SEO strategy. In under six months the UX and UI topic clusters plus two hundred-plus backlinks nearly tripled our non-brand organic product signups.”
Pricing vs Performance Spectrum
Practice timeline
2019
Founded
Founded by Jake Stainer and Italo Viale.
December 2020
Public site
Domain registered December 18, 2020.
2019
Launched SaaS SEO practice
London SEO revenue engine for SaaS brands.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Italo Viale | Co-Founder & Co-CEO | Co-founded Skale after scaling SEO agency work across Europe and Latin America, and co-leads the SaaS organic-growth agency as Co-CEO. |
 Jake Stainer | Co-Founder & Co-CEO | Co-founded Skale after building growth and demand-gen functions at Typeform and TravelPerk and consulting for SaaS brands such as Hotjar. |
 Kate-Lyn Moore | Head of Marketing and Content | Leads Skale’s marketing and content departments after earlier service as Senior Editorial Lead overseeing client content production. |
 Stevan Milanković | Head of Off-Page SEO | Heads Skale’s off-page SEO practice, with SEO and marketing agency experience dating to 2016. |
| Kristina Pantelic | Organic Growth Lead | Organic Growth Lead / SEO strategist with over a decade of marketing experience spanning inbound and outbound channels. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (paid) ◆ Clutch — Skale ◆ Omniscient Digital, 8 Best GEO Agencies for B2B SaaS |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | HappyScribe ◆ Maze ◆ Holded ◆ Rezi ◆ Attest ◆ Flodesk |
| 4 - Anecdotes | “The reporting is very clear when a link goes live, which makes it easy to track the impact. Skale also helped us advocate G2’s brand and get high-quality referral traffic.” ◆ “Every month they built about ten unique links for us through guest posting and placements — roughly an 80/20 split — on sites over DR 30 with meaningful traffic, plus a Data Studio dashboard, Slack updates, and NLP reports.” ◆ “We started on their link-building service and later moved into full SEO strategy.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | HappyScribe; Maze; Holded; Rezi; Attest; Flodesk; G2; Slite; Lodgify; Wealthsimple; Piktochart | Named |
| Claimed case material | HappyScribe; Maze; Holded | Claimed |
| Original research | Named SaaS MRR cases (HappyScribe, Maze, Holded, Rezi, Attest), Clutch (~16 reviews), and MRR-modeled link/content method pages are public. GEO proof is stronger on method than on published AI-citation trends. | Directory note |
| Tools / product | No standalone product recorded. | As published |
| Third-party writeups | Clutch: About 16 verified reviews at ~4.9/5 on Clutch’s Skale profile.; Clutch — Skale; Omniscient Digital, 8 Best GEO Agencies for B2B SaaS | Third party |