Italo Viale is co-founder and co-CEO of Skale, the B2B SaaS organic-growth agency he built after scaling SEO agency work across Europe and Latin America. Based in A Coruna, Spain, he frames SEO as a revenue engine tied to pipeline and MRR.
From Automotive to BigSEO
Viale's career began in Latin America's automotive sector before he moved into digital growth. He later scaled BigSEO, one of Spain's leading SEO agencies, to seven-figure annual recurring revenue.
Co-founding Skale with Jake Stainer
He co-founded Skale with Jake Stainer to help B2B SaaS companies build SEO-led revenue engines. On his Skale author page he writes that the firm focuses on measurable pipeline and MRR, "not traffic for traffic's sake," while scaling the team across Europe and Latin America.
Public materials list client work with teams at Pitch, UserZoom, Lightspeed, Holded, TravelPerk, and HubSpot. Skale's service line now includes generative engine optimization and AI brand-mention work beside classic SaaS SEO.
Teaching at Nuclio Digital School
Viale teaches B2B sales and marketing at Nuclio Digital School and speaks at events including Demand Conf on how SEO changes when buyers start with large language models. He also appears on podcast conversations about demand generation.