Phrase It
Phrase It is a Serbian SEO agency founded in 2021 with a team of seven that sells SEO content, technical SEO, and AI SEO retainers, plus fixed-price GEO audits. It publishes AI SEO retainers at $2,000, $3,000, and $5,000 a month, and its case studies report AI referral traffic and free-trial gains for unnamed software and agency clients.
Facts
| Website | phraseit.agency |
|---|---|
| Headquarters | Belgrade, Serbia, with a remote team (agency site) |
| Founded | 2021 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | SaaS, ecommerce, B2B services, and real estate companies |
| Delivery | Founder-led agency in Belgrade with seven specialists and a remote team |
| Verticals | B2B SaaS, Ecommerce, Real Estate |
| Specialties | B2B SaaS, Startups / SMB, AEO Measurement / Tooling |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are SaaS, ecommerce, B2B services, real estate, and managed IT service companies. Its case studies describe clients by sector, such as a real estate SaaS company and a B2B performance marketing agency, and name none. |
|---|---|
| What for | Teams hire it for SEO content writing, technical SEO, migrations, an AI SEO retainer with prompt research and publishing, and a one-time GEO audit with a prioritized action list. |
| Price | Phrase It is in the $ band, the lowest of our four monthly cost bands. 15 of the 91 agencies we review are in that band. Its AI SEO retainers cost $2,000, $3,000, and $5,000 a month plus a fee per community placement, and its GEO audits cost $1,200, $2,000, and $4,000 one time. |
| Similar agencies | Skale, Position Digital, and Focus Digital are also listed in our GEO agency reviews. All three are in the $ monthly cost band. |
GEO / AEO philosophy
Phrase It argues that content written for buyer questions earns both rankings and AI citations, and that audits should show a buyer what will change before a retainer starts.
It publishes prices and audit windows, which makes its claims checkable, though its clients are unnamed and its case studies are self-published.
Offering
- Sells SEO content writing, technical SEO, migrations, and fractional SEO management on monthly retainers.
- Sells an AI SEO retainer with prompt research, content, and community placements, plus GEO audits at fixed prices.
- Reports AI referral traffic and free-trial counts for software clients, measured with analytics and DataForSEO audits.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 4 | = | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 3 | 3 | |
| Innovation | 5 | = | |
| Measurement | 5 | = |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- SEO content, technical SEO, and an AI SEO retainer from $2,000 a month
- fixed-price GEO audits from $1,200
- a seven-person team in Belgrade serving software and ecommerce clients
Poor Fit When
- the goal is a named reference client in your sector
- you need a large team for enterprise work
- the hire is for paid media or digital PR
Innovation
Phrase It offers a tiered GEO audit and an AI SEO retainer with published prices, and it builds no software.
Pricing
Phrase It's AI SEO page lists Core at $2,000 a month, Growth at $3,000, and Scale at $5,000, each plus a fee per community placement. Its AI SEO page says AI SEO services typically cost $1,000 to more than $10,000 a month depending on the site and market, and its GEO audit page lists $1,200, $2,000, and $4,000 one-time packages.
Pricing vs Performance Spectrum
Practice timeline
2021
Founded
The agency lists 2021 as its founding year.
July 2026
AI referral audit
The agency's real estate SaaS case study uses an audit window ending in July 2026.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Tamara Jovanovic | Founder and SEO Strategist | Founder and SEO strategist at Phrase It, who writes about copy and content that build trust and revenue. |
Evidence
| Type | Description | Source |
|---|---|---|
| Case results reported by the agency | Real estate SaaS company (unnamed); B2B performance marketing agency (unnamed) | Phrase It real estate SaaS case study |
| Figures reported by the agency | Case studies for unnamed clients with AI referral sessions and free-trial counts; no independent study. | Phrase It work page |
| Method and product | No software product; fixed-price GEO audits and an AI SEO retainer. | Phrase It GEO audit page |