Crackle PR
This New Hampshire PR firm works with cybersecurity, fintech, and B2B tech companies on earned media that journalists and models cite.
Facts
| Headquarters | Portsmouth, New Hampshire (also markets Boston and San Francisco tech PR) |
|---|---|
| Founded | Not listed |
| Stance | PR- and authority-led GEO |
| Typical buyer | B2B tech, cybersecurity, fintech, VC-backed companies |
| Delivery | Senior PR retainer |
| Website | cracklepr.com |
| Verticals | Cybersecurity, Fintech, Private Equity, Logistics, B2B SaaS |
| Specialties | Digital PR / Off-site GEO, Fintech GEO |
Editorial scores
This directory's ratings on a 1-10 scale.
| Dimension | Score | 1–10 |
|---|---|---|
| Technical GEO | 3 | |
| Lead generation | 5 | |
| Thought leadership | 7 | |
| Entity / knowledge graph | 5 | |
| Local / multi-location | 1 | |
| Enterprise readiness | 6 | |
| Innovation | 6 | |
| Measurement | 4 |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named case studies | None recorded in this edition. | None recorded |
| Claimed clients | None recorded in this edition. | None recorded |
| Original research | 2026 site: cybersecurity, fintech, and logistics PR practices with GEO/AEO packaging. Self-first roundups are marketing. | Directory note |
| Tools / product | No standalone measurement product recorded. | As published |
| Third-party writeups | None recorded in this edition. | Third party |
Service mix
This directory's estimate of how the published practice splits across work types. It is not a mix the agency disclosed.
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest. Each rung is a different standard of proof. Independent Third-Party Coverage is a writeup by someone else. Named Case Studies are published case studies with a client named. Claimed Clients are names the agency lists as clients. Anecdotes are quotes. The right column lists the evidence we found for this agency at each rung.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | None recorded |
| 2 - Named Case Studies | None recorded |
| 3 - Claimed Clients | None recorded |
| 4 - Anecdotes | None recorded |
Score vs specialty median
Compared with the median of 7 agencies tagged Digital PR / Off-site GEO in this directory. This directory’s scores, not marketplace ratings.
This agencySpecialty median
Offering
- Senior B2B tech PR plus GEO/AEO so coverage is citable in ChatGPT, Perplexity, and AI Overviews.
- Vertical PR practices: cybersecurity, fintech, AI, enterprise, martech, VC-backed, logistics.
GEO / AEO philosophy
Models cite the coverage PR already knows how to win.
Best At
- B2B tech PR that can become AI citations
- cybersecurity, fintech, and logistics earned coverage
- senior PR retainers aimed at ChatGPT, Perplexity, and AI Overviews
Poor Fit When
- the work is local SEO
- the work is catalog merchandising
- the work is technical information retrieval
Clients
No named clients recorded for this profile.
Innovation
Earned-media GEO is the thesis. Self-first roundups are marketing.
Commercial motion
Sells PR-to-citation. Not a local SEO or catalog shop.
Practice timeline
Founded versus first sourced GEO/AEO work versus current motion. Dates that are not sourced are omitted; they are not invented.
- 2026
Current motion
Senior-led B2B tech PR firm. Public site (2026) sells earned media plus GEO/AEO so brands are cited in ChatGPT, Perplexity, and Google AI Overviews. Publishes vertical PR pages (cybersecurity, fintech, AI, enterprise, martech, VC-backed startups, logistics).