Crackle PR
This New Hampshire PR firm works with cybersecurity, fintech, and B2B tech companies on earned media that journalists and models cite.
Facts
| Website | cracklepr.com |
|---|---|
| Headquarters | Portsmouth, New Hampshire (also markets Boston and San Francisco tech PR) |
| Founded | 2020 |
| Ownership | Founder-owned |
| Stance | PR- and authority-led GEO |
| Typical buyer | B2B tech, cybersecurity, fintech, VC-backed companies |
| Delivery | Senior PR retainer |
| Verticals | Supply Chain, High Tech, AI, Cybersecurity, Fintech, Private Equity, Logistics & 3PL, B2B SaaS |
| Specialties | Digital PR / Off-site GEO, Fintech GEO |
GEO / AEO philosophy
Crackle PR believes models cite the earned coverage senior B2B tech PR already knows how to win, so PR is the path into ChatGPT, Claude, Gemini, and AI Overviews. Vertical practices in cybersecurity, fintech, AI, and related categories keep that coverage citable.
Offering
- Offers senior B2B tech PR plus GEO/AEO so coverage is citable in ChatGPT, Perplexity, and AI Overviews.
- Runs vertical PR practices in cybersecurity, fintech, AI, enterprise, martech, VC-backed, and logistics.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 3 | 2 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 7 | 2 | |
| Entity / knowledge graph | 5 | 1 | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 6 | = | |
| Innovation | 6 | 1 | |
| Measurement | 4 | 1 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- B2B tech PR that can become AI citations
- cybersecurity, fintech, and logistics earned coverage
- senior PR retainers aimed at ChatGPT, Perplexity, and AI Overviews
Poor Fit When
- you need local SEO
- your firm needs catalog merchandising
- the hire is for technical information retrieval
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Crackle PR’s key innovation is earned-media GEO: senior B2B tech PR that wins coverage models can cite in ChatGPT, Claude, Gemini, and AI Overviews. Vertical practices in cybersecurity, fintech, and related categories keep that coverage aimed.
Review Excerpts
“Crackle treated earned coverage as the GEO surface. Once the cybersecurity trades started citing us, ChatGPT answers started naming us correctly.”
“They did not try to sell us a content mill. The pitch was senior B2B tech PR that models can cite, and that is what we bought.”
“Vertical fluency in AI and enterprise software meant we spent less time explaining our category and more time placing stories.”
Pricing vs Performance Spectrum
Practice timeline
May 2020
Public site
Domain registered May 9, 2020.
2020
Founded
Founded by Parry Headrick.
2020
Launched senior-only B2B tech PR
Remote-first shop for VC-backed technology companies.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Parry Headrick | Founder & CEO | Parry Headrick founded Crackle PR and serves as CEO, after senior tech PR roles at SHIFT Communications and Matter Communications. |
 James Gerber | Vice President, Account Services | James Gerber is Vice President of Account Services at Crackle PR, listed on the agency’s About leadership section. |
 Gayle Henderson | Vice President, Operations | Gayle Henderson is Vice President of Operations at Crackle PR, listed alongside the founder on the official About page. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | None recorded |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “Crackle treated earned coverage as the GEO surface. Once the cybersecurity trades started citing us, ChatGPT answers started naming us correctly.” ◆ “They did not try to sell us a content mill. The pitch was senior B2B tech PR that models can cite, and that is what we bought.” ◆ “Vertical fluency in AI and enterprise software meant we spent less time explaining our category and more time placing stories.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Original research | 2026 site: cybersecurity, fintech, and logistics PR practices with GEO/AEO packaging. Self-first roundups are marketing. | Directory note |
| Tools / product | No standalone measurement product recorded. | As published |
| Third-party writeups | None recorded in this edition. | Third party |