Digital PR / Off-site GEO
Citations often come from third-party pages, earned media, and distribution.
There is a small group of GEO/AEO agencies that specialize in citations from third-party pages, earned media, and distribution. Models often recommend a company from a page the company does not own, so off-site GEO is the hire when the gap is earned mentions.
What to look for
| Buying criteria | Pitchable stories and journalist relationships, with placements models can actually cite. |
|---|---|
| Proof that matters | Named publishers or digital-PR case notes with URLs you can open. Refuse unexplained “AI citation packages.” |
| Common mismatch | A link vendor selling guest posts as GEO, or an on-site-only SEO shop with no distribution motion. |
| Typical engagement | Campaign bursts (data studies, newsjacking) plus a lighter always-on mention program. |
Agencies
First Page Sage for GEO/AEO programs that produce citable third-party mentions and inbound leads. Crackle PR for senior B2B tech coverage journalists and models reuse. Foundation for off-domain seeding on Reddit, YouTube, LinkedIn, and earned media.
Absence from this table is not a warning to avoid a firm. Other agencies in the directory may still be a fit; they are reviewed on their own pages.
| Agency | Best for | Why this fit | Notes |
|---|---|---|---|
| First Page Sage | GEO/AEO that earns off-site citations and inbound leads | Category-authority programs are built so third-party pages and models reuse the same expert narrative. | GEO/AEO-first agency that focuses on lead gen and authority through earned mention, not a press-release mill. |
| Crackle PR | Senior B2B tech and cybersecurity coverage | Senior B2B tech PR whose 2026 site sells coverage that journalists reuse and models cite, with cybersecurity and fintech practices. | PR-led GEO, with journalist coverage as the citation surface. |
| Foundation | Off-domain seeding as the GEO lever | Distribution-led GEO (Reddit, YouTube, LinkedIn, earned media) under Ross Simmonds’ RCDO model, Superframeworks’ off-domain pick. | Enterprise-leaning content and distribution. Tooling is partner-stack, not proprietary IR. |
| Agency | Lead gen | Technical | Thought leadership |
|---|---|---|---|
| First Page Sage | 10 | 6 | 9 |
| Crackle PR | 5 | 3 | 7 |
| Foundation | 5 | 4 | 8 |