Genevate
This PR and GEO firm works on reputation and AI-search visibility for professional-services and similar brands.

Facts
| Website | genevate.co |
|---|---|
| Headquarters | New York, NY |
| Founded | 2024 |
| Ownership | Founder-owned |
| Stance | PR- and authority-led GEO |
| Typical buyer | Professional services, real estate, healthcare, and staffing-adjacent brands |
| Delivery | Boutique GEO + PR retainer |
| Verticals | Ecommerce, Wealth Management, Construction, Pharma, Real Estate, HR Tech / Staffing, Healthcare, Education, CPG, Energy, Higher Education, Staffing Agencies, Biotech, Property Management |
| Specialties | Digital PR / Off-site GEO, Agentic Search Optimization, Content & Thought Leadership, Lead Generation |
GEO / AEO philosophy
Genevate believes AI recommendations stick when earned media and reputation back them up, so narrative work and GEO belong in the same program. The goal is for models to describe the brand the way the company intends, with agentic-search preparation aimed at vendor shortlists rather than website pages alone.
Offering
- Pairs GEO with strategic PR and reputation work.
- Prepares brands for agentic search so they appear when AI systems pick vendors.
- Builds narrative and messaging work aimed at how models describe a company.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 6 | 1 | |
| Lead generation | 8 | 2 | |
| Thought leadership | 9 | 4 | |
| Entity / knowledge graph | 7 | 3 | |
| Local / multi-location | 4 | 1 | |
| Enterprise readiness | 6 | = | |
| Innovation | 9 | 4 | |
| Measurement | 6 | 1 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- GEO paired with strategic PR and reputation
- agentic shortlists for professional services, real estate, and staffing brands
- narrative work for how models describe a company
Poor Fit When
- the goal is catalog ecommerce merchandising
- you need local-only map pack SEO
- the hire is for patent-level technical GEO
Clients
| Name | Status |
|---|---|
| ZipRecruiter | Named client |
| CBRE | Named client |
| Dunkin’ | Named client |
| Talentfoot | Named client |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Genevate’s key innovation is the extent to which it combines PR with GEO. The firm is unusually strong on the public-relations side, and it treats third-party signals as central to whether AI systems will recommend a brand.
Review Excerpts
“Genevate understood agentic search before we did. They rebuilt our key pages so AI assistants actually pull us into their shortlists, and we can see it in the dashboard.”
“After working with Genevate for six months, about 30% of our leads were coming from AI search, and the first pages people hit are consistently the ones they developed.”
“Before Genevate, we were not showing up when shoppers asked AI tools purchase-ready questions about our products. After they restructured content around those decision-stage queries, more people landed directly on product pages.”
Pricing vs Performance Spectrum
Practice timeline
2024
Founded
Founded by Brett Kleinberg.
April 2026
Public site
Public Genevate site in place by April 2026.
July 2026
Published GEO category research
Dated GEO research posts on genevate.co.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder & CEO | Founded Genevate after more than a decade in PR, digital strategy, and reputation management. | |
| Katherine Feldkamp | Account Director | Account Director at Genevate. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Brett Kleinberg LinkedIn ◆ RankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026) ◆ First Page Sage, The Top Generative Engine Optimization (GEO) Agencies |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | ZipRecruiter ◆ CBRE ◆ Dunkin’ ◆ Talentfoot |
| 4 - Anecdotes | “Genevate understood agentic search before we did. They rebuilt our key pages so AI assistants actually pull us into their shortlists, and we can see it in the dashboard.” ◆ “After working with Genevate for six months, about 30% of our leads were coming from AI search, and the first pages people hit are consistently the ones they developed.” ◆ “Before Genevate, we were not showing up when shoppers asked AI tools purchase-ready questions about our products.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | ZipRecruiter; CBRE; Dunkin’; Talentfoot | Named |
| Original research | RankTracker 2026 AI-native full-stack slot and claimed-client list. Coinage and method papers not independently archived. | Directory note |
| Tools / product | No standalone product recorded. | As published |
| Third-party writeups | Brett Kleinberg LinkedIn; RankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026); First Page Sage, The Top Generative Engine Optimization (GEO) Agencies | Third party |