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Genevate

This PR and GEO firm works on reputation and AI-search visibility for professional-services and similar brands.

High confidenceGEO-native plus strategic PR
Genevate homepage

Facts

Websitegenevate.co
HeadquartersNew York, NY
Founded2024
OwnershipFounder-owned
StancePR- and authority-led GEO
Typical buyerProfessional services, real estate, healthcare, and staffing-adjacent brands
DeliveryBoutique GEO + PR retainer
VerticalsEcommerce, Wealth Management, Construction, Pharma, Real Estate, HR Tech / Staffing, Healthcare, Education, CPG, Energy, Higher Education, Staffing Agencies, Biotech, Property Management
SpecialtiesDigital PR / Off-site GEO, Agentic Search Optimization, Content & Thought Leadership, Lead Generation

GEO / AEO philosophy

Genevate believes AI recommendations stick when earned media and reputation back them up, so narrative work and GEO belong in the same program. The goal is for models to describe the brand the way the company intends, with agentic-search preparation aimed at vendor shortlists rather than website pages alone.

Offering

  • Pairs GEO with strategic PR and reputation work.
  • Prepares brands for agentic search so they appear when AI systems pick vendors.
  • Builds narrative and messaging work aimed at how models describe a company.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO6
1
Lead generation8
2
Thought leadership9
4
Entity / knowledge graph7
3
Local / multi-location4
1
Enterprise readiness6
=
Innovation9
4
Measurement6
1

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 5%Digital PR 30%Content 15%GEO / AEO 40%Classic SEO 10%

Best At

  • GEO paired with strategic PR and reputation
  • agentic shortlists for professional services, real estate, and staffing brands
  • narrative work for how models describe a company

Poor Fit When

  • the goal is catalog ecommerce merchandising
  • you need local-only map pack SEO
  • the hire is for patent-level technical GEO

Clients

NameStatus
ZipRecruiterNamed client
CBRENamed client
Dunkin’Named client
TalentfootNamed client

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

Genevate’s key innovation is the extent to which it combines PR with GEO. The firm is unusually strong on the public-relations side, and it treats third-party signals as central to whether AI systems will recommend a brand.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costGenevate

Practice timeline

2024

Founded

Founded by Brett Kleinberg.

April 2026

Public site

Public Genevate site in place by April 2026.

July 2026

Published GEO category research

Dated GEO research posts on genevate.co.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Brett KleinbergFounder & CEOFounded Genevate after more than a decade in PR, digital strategy, and reputation management.
Katherine FeldkampAccount DirectorAccount Director at Genevate.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageBrett Kleinberg LinkedIn ◆ RankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026) ◆ First Page Sage, The Top Generative Engine Optimization (GEO) Agencies
2 - Case StudiesNone recorded
3 - Named ClientsZipRecruiter ◆ CBRE ◆ Dunkin’ ◆ Talentfoot
4 - Anecdotes“Genevate understood agentic search before we did. They rebuilt our key pages so AI assistants actually pull us into their shortlists, and we can see it in the dashboard.” ◆ “After working with Genevate for six months, about 30% of our leads were coming from AI search, and the first pages people hit are consistently the ones they developed.” ◆ “Before Genevate, we were not showing up when shoppers asked AI tools purchase-ready questions about our products.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Named clientsZipRecruiter; CBRE; Dunkin’; TalentfootNamed
Original researchRankTracker 2026 AI-native full-stack slot and claimed-client list. Coinage and method papers not independently archived.Directory note
Tools / productNo standalone product recorded.As published
Third-party writeupsBrett Kleinberg LinkedIn; RankTracker, The Top GEO & AEO Agencies of 2026 (Aug. 3, 2026); First Page Sage, The Top Generative Engine Optimization (GEO) AgenciesThird party

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