CPG
Shoppers now ask AI platforms which products to buy and which brands to trust, and those answers shape what goes in the cart in store and online. Our independent analysts studied the agencies that have had the most success at CPG GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency shapes how AI platforms describe your brand and products, across your site, retailers, reviews, and press, and how it tracks the effect on sales. |
|---|---|
| Proof that matters | Ask for consumer brand clients and a dated result in sales, retailer search, or AI citations. |
| Common mismatch | A B2B lead-generation shop, or a firm that only works on one channel. |
| Typical engagement | Expect a retainer that covers product content, retailer listings, reviews, and PR, planned around launches. |
Recommended CPG GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Consumer brands that need AI answers to recommend their products | First Page Sage serves consumer brands under its ecommerce practice, with GEO and content programs. | Clients include Rodan + Fields, feals, and Joy Organics. Key editorial scores were thought leadership (9/10), entity and knowledge graph (7/10), and measurement (6/10). |
| 2 | Genevate | Consumer brands that want GEO and PR from one team | Genevate lists consumer brands and ecommerce among its industries and pairs GEO with PR. | No CPG clients or case studies recorded in this edition. Key editorial scores were thought leadership (9/10), entity and knowledge graph (7/10), and measurement (6/10). |
| 3 | Weber Shandwick | Consumer packaged goods brands that want earned media that shapes what AI repeats | Weber Shandwick runs a retail and consumer goods practice and offers earned media and AI reputation programs. | An agency-published case study covers a global CPG company without the client's name. Key editorial scores were thought leadership (6/10), entity and knowledge graph (5/10), and measurement (4/10). |
| 4 | DEPT | Consumer packaged goods brands that want a global digital agency with SEO and AI search in house | DEPT runs a consumer packaged goods practice and offers SEO and AI search work inside a global digital agency. | No CPG clients or case studies recorded in this edition. Key editorial scores were thought leadership (5/10), entity and knowledge graph (5/10), and measurement (5/10). |
| 5 | Power Digital | Consumer packaged goods brands that want growth marketing with SEO and AI search | Power Digital runs a CPG practice and sells SEO and AI search inside growth marketing programs. | No CPG clients or case studies recorded in this edition. Key editorial scores were thought leadership (3/10), entity and knowledge graph (3/10), and measurement (5/10). |
| 6 | Coalition Technologies | Consumer packaged goods brands that want SEO and AI search together | Coalition Technologies runs a food and CPG practice and sells AI SEO for ChatGPT, Perplexity, and Google AI Overviews alongside local SEO. | No CPG clients or case studies recorded in this edition. Key editorial scores were thought leadership (3/10), entity and knowledge graph (3/10), and measurement (5/10). |
| 7 | Accenture Song | Consumer packaged goods brands that want AI search work inside an enterprise marketing program | Accenture Song runs a consumer goods practice and offers marketing and AI search work inside enterprise transformation programs. | No CPG clients or case studies recorded in this edition. Key editorial scores were thought leadership (4/10), entity and knowledge graph (4/10), and measurement (5/10). |
CPG GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Genevate | $6,000–$15,000/month, according to Yazeo's 2026 comparison page. |
| Weber Shandwick | Quotes are custom. |
| DEPT | Quotes are custom. |
| Power Digital | Quotes are custom. |
| Coalition Technologies | $1,500–$3,100/month average SEO campaign prices by business type, per its SEO pricing page. |
| Accenture Song | Quotes are custom. |
How We Ranked These Agencies
- We started with the 10 GEO agencies in our directory that list CPG among the industries they serve.
- To qualify, a firm had to sell GEO and show consumer packaged goods on its own site: a CPG service page, work for a CPG client, or consumer packaged goods listed among the industries it serves.
- Each firm received a fit score out of 100. CPG depth is worth 20 points, CPG proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: thought leadership (14), entity and knowledge graph (12), and measurement (9).
- CPG proof ranks CPG case studies that name the client first, then CPG case studies without client names, then CPG clients shown by logo, name, or testimonial, then a CPG service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | CPG depth | CPG proof | GEO depth | Thought leadership | Entity | Measurement | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | CPG page (15) | CPG client logos (10) | GEO in every program (20) | 9/10 | 7/10 | 6/10 | 71.4 | Top thought leadership and entity scores, ecommerce and CBD pages that cover consumer packaged brands, GEO in every program, and CPG client logos. |
| 2 | Genevate | CPG page (15) | CPG page only (5) | GEO as lead discipline (25) | 9/10 | 7/10 | 6/10 | 71.4 | Top thought leadership and entity scores, GEO as its lead discipline, and a consumer brands and ecommerce page, with no CPG clients shown. |
| 3 | Weber Shandwick | CPG page (15) | Unnamed CPG case studies (14) | General GEO service (10) | 6/10 | 5/10 | 4/10 | 57.0 | A retail and consumer goods page and a CPG case study without the client's name; AI search work sits in a general service line. |
| 4 | DEPT | CPG page (15) | CPG page only (5) | General GEO service (10) | 5/10 | 5/10 | 5/10 | 47.5 | A consumer packaged goods page, with no CPG clients shown; AI search work sits in a general service line. |
| 5 | Power Digital | CPG page (15) | CPG page only (5) | GEO on its CPG page (15) | 3/10 | 3/10 | 5/10 | 47.3 | A CPG page with GEO on it, with no CPG clients shown. |
| 6 | Coalition Technologies | CPG page (15) | CPG page only (5) | GEO on its CPG page (15) | 3/10 | 3/10 | 5/10 | 47.3 | A food and CPG page with GEO on it, with no CPG clients shown. |
| 7 | Accenture Song | CPG page (15) | CPG page only (5) | General GEO service (10) | 4/10 | 4/10 | 5/10 | 44.9 | A consumer goods page, with no CPG clients shown; AI search work sits in a general service line. |