Brett Kleinberg is founder and CEO of Genevate, the New York shop that sells generative engine optimization beside strategic public relations and reputation management. After more than a decade in PR and digital strategy, he built a GEO practice for professional-services and similar brands that already invest in earned media.
A Decade in Public Relations
Kleinberg spent more than a decade in public relations, digital strategy, and reputation management before founding Genevate.
He has also been associated publicly with Head of GEO work connected to First Page Sage networks, while Genevate remains his founder CEO vehicle for the PR-plus-GEO pairing.
Founding Genevate
Genevate's public materials describe helping companies increase visibility and authority in AI-generated results from ChatGPT, Perplexity, and Google AI Overviews, using methodologies such as Authority Statement Engineering so brands are accurately represented and recommended.
Evan Bailyn and Katherine Feldkamp appear in Genevate's wider network story as FPS-aligned partners on some materials, while Kleinberg owns the Genevate founder brand and author bylines on the Genevate blog.
Authority Statement Engineering
Kleinberg's bet is that the same corroboration habits that win journalist and peer recommendations also feed generative engines. Authority Statement Engineering is Genevate's term for making a brand's recommendable attributes consistent across credible sources.
FAQ and GEO category pages on genevate.co spell out that pairing.
Writing on GEO Terminology
Kleinberg is a visible LinkedIn voice on GEO terminology history and AI-search evolution, sometimes in conversation with Feldkamp and other FPS-adjacent practitioners.