iPullRank
This Brooklyn technical GEO firm works on retrieval, query fan-out, passage retrieval, and embeddings for large sites.

Facts
| Website | ipullrank.com |
|---|---|
| Headquarters | Brooklyn, New York |
| Founded | 2014 |
| Ownership | Founder-owned |
| Stance | GEO-native |
| Typical buyer | Enterprises with complex sites and six-figure search budgets |
| Delivery | Enterprise project / high-minimum engagement |
| Verticals | Telecom, Banking, Financial Services, B2B SaaS, Ecommerce, Retail, Government, Energy, Utilities, Aerospace, Pharma, Industrial, Cybersecurity, Private Equity, Supply Chain, High Tech, Biotech, Marine / Maritime, Mining / Metals, Chemicals, Packaging, Media |
| Specialties | Technical GEO, Enterprise, Entity / Knowledge Graph, B2B SaaS |
GEO / AEO philosophy
iPullRank’s view is that on large sites GEO fails if you only publish more pages and ignore how models retrieve and synthesize passages. Relevance Engineering - query fan-out, embeddings, passage retrieval - is what they think wins on ChatGPT, AI Overviews, and AI Mode, backed by published research rather than content volume alone.
Offering
- Offers Relevance Engineering: query fan-out, passage retrieval, embeddings, and synthesis mapped to ChatGPT, AI Overviews, and AI Mode.
- Runs technical GEO and content strategy for large, complex sites.
- Publishes field IP including a free multi-chapter AI Search Manual.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 10 | 5 | |
| Lead generation | 4 | 2 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 9 | 5 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 10 | 4 | |
| Innovation | 7 | 2 | |
| Measurement | 8 | 3 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- retrieval engineering for large, complex websites
- technical GEO mapped to ChatGPT, AI Overviews, and AI Mode
- published Relevance Engineering and AI Search Manual work
Poor Fit When
- your firm needs local lead generation as an SMB
- the goal is owner-led trades at an accessible retainer
- you need mid-market content volume
Clients
| Name | Status |
|---|---|
| Target | Named client |
| Lululemon | Named client |
| Under Armour | Named client |
| American Express | Named client |
| Nordstrom | Named client |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
iPullRank’s key innovation is Relevance Engineering: published work on query fan-out, embeddings, and passage retrieval, plus a free multi-chapter AI Search Manual. Most shops in this directory do not publish technical methods at that depth. The economics stay enterprise: complex sites and six-figure search budgets.
Pricing
Enterprise-only. Superframeworks cites a Clutch $50,000+ project minimum and no self-serve tier.
Review Excerpts
“Mike King’s Relevance Engineering framing finally gave our engineers a shared language for query fan-out and passage retrieval. That changed the roadmap more than another content calendar.”
“The free AI Search Manual is what got us in the door. The paid work was still enterprise-priced, and it should be for a site our size.”
“We did not hire them for SMB lead gen. We hired them because embeddings and synthesis on a complex catalog were breaking classic SEO playbooks.”
Pricing vs Performance Spectrum
Practice timeline
December 2010
Public site
Domain registered December 6, 2010.
2014
Founded
Founded by Mike King.
August 2025
Published AI Search Manual
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder & CEO | Mike King founded iPullRank and serves as CEO, known for Relevance Engineering and search/content strategy thought leadership. | |
| VP of Operations | Kami Hess leads operations at iPullRank, with a background spanning operations, client service, and project management. | |
| VP of Relevance Engineering & Analytics | Zach Chahalis heads Relevance Engineering and analytics at iPullRank, combining SEO strategy with data and measurement. | |
| Director of Marketing | Garrett Sussman directs marketing for iPullRank and is frequently paired with Mike King in agency thought-leadership and events. | |
| Octavius Newman | Creative Director | Octavius Newman leads creative direction at iPullRank, connecting brand storytelling with search and content programs. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (paid) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) ◆ The Prompt Insider, The 10 Best AEO Agencies 2026 |
| 2 - Case Studies | AI Search Manual (published IP, not a client case) |
| 3 - Named Clients | Target ◆ Lululemon ◆ Under Armour ◆ American Express ◆ Nordstrom |
| 4 - Anecdotes | “Mike King’s Relevance Engineering framing finally gave our engineers a shared language for query fan-out and passage retrieval. That changed the roadmap more than another content calendar.” ◆ “The free AI Search Manual is what got us in the door. The paid work was still enterprise-priced, and it should be for a site our size.” ◆ “We did not hire them for SMB lead gen. We hired them because embeddings and synthesis on a complex catalog were breaking classic SEO playbooks.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Clients in case studies | AI Search Manual (published IP, not a client case) | In case study |
| Named clients | Target; Lululemon; Under Armour; American Express; Nordstrom | Named |
| Original research | Published Relevance Engineering and a multi-chapter AI Search Manual (agency IP). | Directory note |
| Tools / product | No consumer SaaS dashboard recorded; methodology is the product. | As published |
| Third-party writeups | Clutch: Superframeworks reports 0 Clutch reviews for iPullRank as of its 2026 article.; Superframeworks, 10 Best AI SEO Agencies for 2026; Clutch, Top 15 GEO Companies: Global Spring 2026 (paid); The Prompt Insider, The 10 Best AEO Agencies 2026 | Third party |