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iPullRank

This Brooklyn technical GEO firm works on retrieval, query fan-out, passage retrieval, and embeddings for large sites.

High confidenceTechnical GEO / Relevance Engineering
iPullRank homepage

Facts

Websiteipullrank.com
HeadquartersBrooklyn, New York
Founded2014
OwnershipFounder-owned
StanceGEO-native
Typical buyerEnterprises with complex sites and six-figure search budgets
DeliveryEnterprise project / high-minimum engagement
VerticalsTelecom, Banking, Financial Services, B2B SaaS, Ecommerce, Retail, Government, Energy, Utilities, Aerospace, Pharma, Industrial, Cybersecurity, Private Equity, Supply Chain, High Tech, Biotech, Marine / Maritime, Mining / Metals, Chemicals, Packaging, Media
SpecialtiesTechnical GEO, Enterprise, Entity / Knowledge Graph, B2B SaaS

GEO / AEO philosophy

iPullRank’s view is that on large sites GEO fails if you only publish more pages and ignore how models retrieve and synthesize passages. Relevance Engineering - query fan-out, embeddings, passage retrieval - is what they think wins on ChatGPT, AI Overviews, and AI Mode, backed by published research rather than content volume alone.

Offering

  • Offers Relevance Engineering: query fan-out, passage retrieval, embeddings, and synthesis mapped to ChatGPT, AI Overviews, and AI Mode.
  • Runs technical GEO and content strategy for large, complex sites.
  • Publishes field IP including a free multi-chapter AI Search Manual.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO10
5
Lead generation4
2
Thought leadership6
1
Entity / knowledge graph9
5
Local / multi-location2
1
Enterprise readiness10
4
Innovation7
2
Measurement8
3

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 15%Content 10%Classic SEO 30%GEO / AEO 45%

Best At

  • retrieval engineering for large, complex websites
  • technical GEO mapped to ChatGPT, AI Overviews, and AI Mode
  • published Relevance Engineering and AI Search Manual work

Poor Fit When

  • your firm needs local lead generation as an SMB
  • the goal is owner-led trades at an accessible retainer
  • you need mid-market content volume

Clients

NameStatus
TargetNamed client
LululemonNamed client
Under ArmourNamed client
American ExpressNamed client
NordstromNamed client

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

iPullRank’s key innovation is Relevance Engineering: published work on query fan-out, embeddings, and passage retrieval, plus a free multi-chapter AI Search Manual. Most shops in this directory do not publish technical methods at that depth. The economics stay enterprise: complex sites and six-figure search budgets.

Pricing

Enterprise-only. Superframeworks cites a Clutch $50,000+ project minimum and no self-serve tier.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costiPullRank

Practice timeline

December 2010

Public site

Domain registered December 6, 2010.

2014

Founded

Founded by Mike King.

August 2025

Published AI Search Manual

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Mike KingFounder & CEOMike King founded iPullRank and serves as CEO, known for Relevance Engineering and search/content strategy thought leadership.
Kami HessVP of OperationsKami Hess leads operations at iPullRank, with a background spanning operations, client service, and project management.
Zach ChahalisVP of Relevance Engineering & AnalyticsZach Chahalis heads Relevance Engineering and analytics at iPullRank, combining SEO strategy with data and measurement.
Garrett SussmanDirector of MarketingGarrett Sussman directs marketing for iPullRank and is frequently paired with Mike King in agency thought-leadership and events.
Octavius NewmanCreative DirectorOctavius Newman leads creative direction at iPullRank, connecting brand storytelling with search and content programs.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageClutch write-up (paid) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) ◆ The Prompt Insider, The 10 Best AEO Agencies 2026
2 - Case StudiesAI Search Manual (published IP, not a client case)
3 - Named ClientsTarget ◆ Lululemon ◆ Under Armour ◆ American Express ◆ Nordstrom
4 - Anecdotes“Mike King’s Relevance Engineering framing finally gave our engineers a shared language for query fan-out and passage retrieval. That changed the roadmap more than another content calendar.” ◆ “The free AI Search Manual is what got us in the door. The paid work was still enterprise-priced, and it should be for a site our size.” ◆ “We did not hire them for SMB lead gen. We hired them because embeddings and synthesis on a complex catalog were breaking classic SEO playbooks.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Clients in case studiesAI Search Manual (published IP, not a client case)In case study
Named clientsTarget; Lululemon; Under Armour; American Express; NordstromNamed
Original researchPublished Relevance Engineering and a multi-chapter AI Search Manual (agency IP).Directory note
Tools / productNo consumer SaaS dashboard recorded; methodology is the product.As published
Third-party writeupsClutch: Superframeworks reports 0 Clutch reviews for iPullRank as of its 2026 article.; Superframeworks, 10 Best AI SEO Agencies for 2026; Clutch, Top 15 GEO Companies: Global Spring 2026 (paid); The Prompt Insider, The 10 Best AEO Agencies 2026Third party

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