iPullRank
This Brooklyn technical GEO firm works on retrieval, query fan-out, passage retrieval, and embeddings for large sites.
Facts
| Headquarters | Brooklyn, New York |
|---|---|
| Founded | 2014 |
| Stance | GEO-native |
| Typical buyer | Enterprises with complex sites and six-figure search budgets |
| Delivery | Enterprise project / high-minimum engagement |
| Website | ipullrank.com |
| Verticals | B2B SaaS, Ecommerce, Retail, Government, Energy, Utilities, Aerospace, Pharma, Industrial, Cybersecurity, Private Equity, Supply Chain |
| Specialties | Technical GEO, Enterprise, Entity / Knowledge Graph, B2B SaaS |
Editorial scores
This directory's ratings on a 1-10 scale.
| Dimension | Score | 1–10 |
|---|---|---|
| Technical GEO | 10 | |
| Lead generation | 4 | |
| Thought leadership | 6 | |
| Entity / knowledge graph | 9 | |
| Local / multi-location | 2 | |
| Enterprise readiness | 10 | |
| Innovation | 7 | |
| Measurement | 8 |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named case studies | AI Search Manual (published IP, not a client case) | Named |
| Claimed clients | Target; Lululemon; Under Armour; American Express; Nordstrom | Claimed |
| Original research | Published Relevance Engineering and a multi-chapter AI Search Manual (agency IP). Clutch review volume is not the proof base here. | Directory note |
| Tools / product | No consumer SaaS dashboard recorded; methodology is the product. | As published |
| Third-party writeups | Clutch: Superframeworks reports 0 Clutch reviews for iPullRank as of its 2026 article.; Superframeworks, 10 Best AI SEO Agencies for 2026; Clutch, Top 15 GEO Companies: Global Spring 2026; The Prompt Insider, The 10 Best AEO Agencies 2026 | Third party |
Service mix
This directory's estimate of how the published practice splits across work types. It is not a mix the agency disclosed.
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest. Each rung is a different standard of proof. Independent Third-Party Coverage is a writeup by someone else. Named Case Studies are published case studies with a client named. Claimed Clients are names the agency lists as clients. Anecdotes are quotes. The right column lists the evidence we found for this agency at each rung.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (no score invented here) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ Clutch, Top 15 GEO Companies: Global Spring 2026 ◆ The Prompt Insider, The 10 Best AEO Agencies 2026 |
| 2 - Named Case Studies | AI Search Manual (published IP, not a client case) |
| 3 - Claimed Clients | Target ◆ Lululemon ◆ Under Armour ◆ American Express ◆ Nordstrom |
| 4 - Anecdotes | None recorded |
Score vs specialty median
Compared with the median of 6 agencies tagged Technical GEO in this directory. This directory’s scores, not marketplace ratings.
This agencySpecialty median
Offering
- Relevance Engineering: query fan-out, passage retrieval, embeddings, synthesis mapped to ChatGPT, AI Overviews, and AI Mode.
- Technical GEO and content strategy for large, complex sites.
- Published field IP including a free multi-chapter AI Search Manual.
GEO / AEO philosophy
GEO is an information-retrieval problem. Content volume without retrieval mechanics is insufficient on large domains.
Authority in the category is founder IP and published research more than a review-platform wall.
Best At
- retrieval engineering for large, complex websites
- technical GEO mapped to ChatGPT, AI Overviews, and AI Mode
- published Relevance Engineering and AI Search Manual work
Poor Fit When
- the buyer is an SMB that needs local lead generation
- the brief is owner-led trades at an accessible retainer
- the work is mid-market content volume
Clients
| Name | Status |
|---|---|
| Target | Claimed |
| Lululemon | Claimed |
| Under Armour | Claimed |
| American Express | Claimed |
| Nordstrom | Claimed |
AI Search Manual (published IP, not a client case)
Superframeworks describes a free 20-chapter AI Search Manual published August 2025 as a defining field reference.
Innovation
Highest technical originality in this directory. Enterprise-only economics. Clutch review volume is not the proof base.
Commercial motion
Sells frontier technical GEO. Overkill for SMB lead gen and local trades.
Enterprise-only. Superframeworks cites a Clutch $50,000+ project minimum and no self-serve tier.
Practice timeline
Founded versus first sourced GEO/AEO work versus current motion. Dates that are not sourced are omitted; they are not invented.
- 2014
Founded
- 2026
Current motion
Founded in 2014 by Mike King. LinkedIn lists Brooklyn headquarters and a 40-person-scale team.