
Previsible
Previsible is an enterprise SEO and GEO agency founded in 2020 by former Searchmetrics executives, with about 70 team members across ten countries and offices in San Francisco and Santiago. It sells embedded teams on 12-month retainers, and its case studies report results for Atlassian, Sage, Etsy, Coursera, and Squaremouth.

Facts
| Website | previsible.com |
|---|---|
| Headquarters | San Francisco, California (agency site) |
| Founded | 2020 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | Enterprise and scale-up marketing teams in software, marketplaces, and ecommerce |
| Delivery | Founder-led agency with offices in San Francisco and Santiago, about 70 people in ten countries, and embedded or dedicated 12-month retainers |
| Verticals | B2B SaaS |
| Specialties | Enterprise, Technical GEO, International / Multilingual |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are enterprise and scale-up teams in software, marketplaces, ecommerce, media, finance, and health. Named clients include Atlassian, Sage, Etsy, Intercom, Coursera, Squaremouth, and Yelp. |
|---|---|
| What for | Teams hire it for technical SEO and migrations, international and multi-brand SEO programs, content at scale, authority building, and GEO strategy for how AI assistants cite them. |
| Price | Previsible publishes no prices. We estimate it in the $$$$ band, the highest of our four monthly cost bands, at $12,000 a month or more for its 12-month embedded and dedicated retainers. 44 of the 85 agencies we review are in the $$$ or $$$$ bands. |
| Similar agencies | Seer Interactive, Terakeet, and iPullRank are also listed under B2B SaaS in our GEO agency reviews. All three are in the $$$$ monthly cost band. |
GEO / AEO philosophy
Previsible says it closes the gap between where search and AI are heading and what enterprise teams can execute, and that it prioritizes clarity over complexity. Its homepage claims leadership in GEO, and its case studies pair classic technical SEO results with AI search results.
The agency describes itself as human-centered and AI-forward, research-led, and technically deep on very large sites, and it publishes an AI SEO benchmark.
Offering
- Runs technical SEO, migrations, hreflang and localization, and structured data for large and multi-market sites, and builds page templates for AI Overview and featured snippet visibility.
- Embeds SEO, GEO, content, and web publishing specialists in two-week sprints, with reporting and analytics, for enterprise and scale-up marketing teams.
- Builds authority through digital PR and link work, creates content, and advises on GEO strategy, including conversational content and structured data for how AI assistants cite brands.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 9 | 4 | |
| Lead generation | 6 | = | |
| Thought leadership | 8 | 3 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 9 | 3 | |
| Innovation | 7 | 2 | |
| Measurement | 7 | 2 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- technical SEO and GEO for large and multi-market sites
- embedded teams on two-week sprints for enterprise and scale-up marketing orgs
- localization and hreflang programs across 25 or more markets
Poor Fit When
- you need a published price list before a first call
- the goal is a month-to-month contract with a small budget
- your firm needs local-only map-pack work
Clients
| Name | Status |
|---|---|
| Atlassian | Named in case study |
| Sage | Named in case study |
| Etsy | Named in case study |
| Intercom | Named in case study |
| Coursera | Named in case study |
| Squaremouth | Named in case study |
| Yelp | Named client |
- Named client
- Named in case study
Innovation
Previsible publishes an AI SEO benchmark study and the Voices of Search podcast, and its Squaremouth case study describes re-engineering content as conversational answers for LLMs.
Pricing
Previsible publishes no price list. Its plans page describes Contracted defined scopes without a retainer, Integrated embedded teams on two-week sprints with a 12-month retainer, and Dedicated enterprise teams with a 12-month retainer. We estimate the monthly cost of the two retainer models at $12,000 or more, based on the team size and enterprise clients the agency lists.
Review Excerpts
“Previsible is not afraid to ask questions and dig deeper to really get their hands dirty. They don't just offer advice; they help you understand why and make the changes.”
“From day one, Previsible has been a trusted extension of our team, building strong relationships across the business. Their expertise in SEO not only helped us drive a 150% increase in lead volume but also reduced our CPA, outperforming all other marketing channels.”
Pricing vs Performance Spectrum
Practice timeline
April 2020
Founded
Founded in San Francisco and Santiago by Jordan Koene, Tyson Stockton, and David Bell.
August 2024
Partner program launched
Previsible begins selling senior SEO and GEO delivery to multi-channel agencies.
May 2025
Acquires Internet Marketing Ninjas
The agency acquires the SEO firm founded by Jim Boykin.
Swipe left or right to see the full timeline.
November 2025
Acquires Improove US
The agency acquires the firm founded by former Google search quality leader Michael Schwarz.
February 2026
Team reaches 70
The agency reports 70 team members across ten countries and more than 100 brands.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Jordan Koene | CEO and Co-Founder | Co-founded Previsible in 2020 after leading Searchmetrics with Tyson Stockton, according to the agency. He co-hosts the Voices of Search podcast. |
| Tyson Stockton | COO and Co-Founder | Co-founded Previsible in 2020 after leading Searchmetrics with Jordan Koene, according to the agency. He co-hosts the Voices of Search podcast. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | An AI SEO benchmark study and case studies for Atlassian, Sage, Etsy, Intercom, Coursera, and Squaremouth. | Previsible case studies |
| Method and product | No standalone measurement product recorded in this edition. | Previsible homepage |