Amsive
This U.S. digital network runs enterprise AEO with LLM share-of-voice tracking, citation monitoring, and AI-structured content.
Facts
| Website | amsive.com |
|---|---|
| Headquarters | United States (multi-office digital network) |
| Founded | 2021 |
| Ownership | Private equity–backed (H.I.G. Capital) |
| Stance | Full-service with GEO |
| Typical buyer | Enterprise and multi-brand teams already buying digital from a network agency |
| Delivery | Network full-service with AEO add-on or SEO-retainer expansion |
| Verticals | Wine / Spirits, Media, Insurance, Senior Care / Assisted Living, Retail, Healthcare, B2B SaaS, Higher Education |
| Specialties | Enterprise |
GEO / AEO philosophy
Amsive treats answer-engine work as the next layer of enterprise search, not a separate boutique purchase. They believe brands already buying SEO and adjacent digital should measure LLM share of voice and citation accuracy with the same rigor as classic rankings.
Offering
- Runs AEO topic ideation and AI-structured content alongside technical SEO for LLM crawlability.
- Tracks LLM share of voice, citation sources, and sentiment across ChatGPT, Gemini, Perplexity, and related surfaces.
- Keeps product and service facts consistent across owned and third-party sources so AI answers stop contradicting the brand.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 4 | 1 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 3 | 2 | |
| Entity / knowledge graph | 3 | 1 | |
| Local / multi-location | 4 | 1 | |
| Enterprise readiness | 7 | 1 | |
| Innovation | 3 | 2 | |
| Measurement | 4 | 1 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- GEO inside an existing network full-service relationship
- holding-company digital coverage
- search and adjacent services at network scale
Poor Fit When
- the goal is an AI-search-only boutique
- your firm needs an owner-led local specialist
- you need GEO-native method as the whole product
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Amsive’s key innovation is enterprise AEO tooling access: partnerships that feed real-time LLM citation and share-of-voice analytics into SEO retainers, plus technical HTML and crawler work aimed at AI discoverability. Public case writing is still lighter than the method pages; buyers usually add GEO onto an existing multi-channel relationship.
Review Excerpts
“Amsive’s LLM share-of-voice report showed which engines cited a stale help-center URL. Fixing that page moved sentiment on branded prompts within a month.”
“They structured our topic clusters as question sets for ChatGPT and Gemini, then kept technical HTML clean for the new AI crawlers. That was concrete AEO work, not a rename of SEO.”
“Citation and sentiment monitoring sat next to classic SEO reporting. Procurement liked buying AEO as an expansion of the existing digital relationship.”
Pricing vs Performance Spectrum
Practice timeline
November 2016
Public site
Domain registered November 21, 2016.
March 2021
Founded
Amsive brand launched March 29, 2021 from Vision, SourceLink, and Path Interactive.
March 2022
Acquired Genesis Direct
March 15, 2022.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Michael Coppola | Chief Executive Officer | Coppola became Amsive’s CEO in February 2025 after serving as President since 2021 and earlier as founder/CEO of Path Interactive, which folded into the Amsive network. |
 Michael Candullo | EVP, Digital Operations | Candullo is an Amsive founder who now leads digital operations as EVP, the long-tenured operator behind the network’s search and digital campaign machinery. |
| Ben Aguilar | Chief Financial Officer & Production Operations | Aguilar is Amsive’s CFO and production-operations lead on the firm’s About leadership roster, pairing finance with production scale across the multi-office network. |
| Darcy Hoffmann | EVP, Marketing Strategy & Innovation | Hoffmann leads marketing strategy and innovation as an Amsive EVP, a senior practice seat on the agency’s public leadership list. |
 Lily Ray | VP, SEO and AI Search | Ray leads SEO and AI search at Amsive and founded Algorythmic; she is a widely cited voice on quality-first generative engine optimization. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | None recorded |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “Amsive’s LLM share-of-voice report showed which engines cited a stale help-center URL. Fixing that page moved sentiment on branded prompts within a month.” ◆ “They structured our topic clusters as question sets for ChatGPT and Gemini, then kept technical HTML clean for the new AI crawlers. That was concrete AEO work, not a rename of SEO.” ◆ “Citation and sentiment monitoring sat next to classic SEO reporting. Procurement liked buying AEO as an expansion of the existing digital relationship.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Original research | Holding-company scale. GEO-specific sourced proof in this edition is thin. | Directory note |
| Tools / product | No standalone GEO product recorded. | As published |
| Third-party writeups | None recorded in this edition. | Third party |